| Description |
1 online resource (streaming video file) (27 min. 36 sec.) ; 165543432 bytes |
| Series |
Family Confidential ; Series 2, Episode 6 |
| Summary |
"That's a potent combination - being successful, being Italian and being from Griffith - almost a red flag for someone to say, 'Well, we must have done it some other way.'" John Casella, middle brother and Managing Director, Casella Wine.The Yellow Tail wine has just been ranked Australia's most powerful wine brand in the world. But the story of the family that created it - a family that has come from nowhere to become Australia's wealthiest winemakers with assets close to four hundred million dollars - has been clouded by gossip and innuendo about their home town.This is the story of a close-knit Sicilian family who risked everything for the migrant dream of success.Leaving all they loved behind, the Casellas joined a flood of Italian migrants who transformed the all-Australian town of Griffith in NSW. Like many, they created a small family vineyard and winery - and over two generations strove to build their fortunes. They hit the jackpot just a decade ago with a new label, Yellow Tail. Today, it is Australia's greatest wine export success - the most popular imported wine in the United States. It's made the Casellas the pride of Griffith. But there has been a darker side to the family's good fortune. Griffith has long been in the news for all the wrong reasons, with a reputation for drugs and organised crime. As the Casella's winemaking fortunes grew, the town's dramatic past would come back to haunt them - culminating in blackmail, a dramatic police sting and a prison sentence. Now for the first time, the family speaks out about the story behind their success.PRODUCTION DETAILS:Australian Documentaries |
| Event |
Broadcast 2012-03-08 at 20:00:00 |
| Notes |
Classification: G |
| Subject |
Vintners.
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Wine and wine making -- Economic aspects.
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Wine industry -- Economic aspects.
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Casella family.
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New South Wales.
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| Form |
Streaming video
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| Author |
Casella, John, contributor
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