Cover; Half Title; Series; Title; Copyright; Contents; Figures and Tables; Preface and Acknowledgements; Contributors; 1 Introduction; 2 What Took So Long? The Late Arrival of TV Debates in the UK General Election of 2010; 3 The Election Debates: Sky News' Perspective on their Genesis and Impact on Media Coverage; 4 Media Coverage of the Prime Ministerial Debates; 5 The Polls, The Media and Voters: The Leader Debates; 6 Were the Polls Wrong about the Lib Dems All Along?; 7 Polling Voting Intentions; 8 The Campaign As Experienced by the Voters in the Battleground Seats
9 Public Confidence in Elections10 The Conservative Campaign; 11 The Labour Party's Road to 2010; 12 From Protest to Power -- The Progress of the Liberal Democrats; 13 'This Election will be Won by People not Posters' ... Advertising and the 2010 General Election; 14 Constituency Campaigning in 2010; 15 Below the Radar? Online Campaigning at the Local Level in the 2010 Election; 16 Playing by the Rules: The 2009 MPs' Expenses Scandal; 17 The Transformation of Campaign Reporting: The 2010 UK General Election, Revolution or Evolution?
18 Reporting the 2010 General Election: Old Media, New Media -- Old Politics, New Politics19 Genre and the Mediation of Election Politics; 20 Conclusion: Time for Change?; Appendix; Index
Summary
The 2010 General Election represented a pathbreaking contest in Political Communication. The TV debates changed forever the feel of the campaign. This book brings together key commentators, analysts and polling experts to present readers with a unique and valuable insight into the development of political communication in British Politics