| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
|
SAGE Business. Cases
|
| Summary |
The case addresses the situation of the Egyptian Swiss Chemical Company (known commercially as SwissChem) during the COVID-19 pandemic. SwissChem is facing several challenges with regard to the future strategy of the company. The case describes the evolution of SwissChem from a trader in the field of construction chemicals to one of the prominent manufacturers in Egypt. The case also discusses the external environment of the industries related to construction chemicals, as well as the internal factors affecting the performance of SwissChem. The protagonist of the case, Abdel Rahman Shorosh, is the managing director of SwissChem. He is trying to decide about the future strategy which should be followed by the company taking the huge impact of COVID-19 into consideration. Students will be asked to devise a suitable strategy that Adel Rahman can adopt, one that incorporates the surrounding environment related to COVID-19 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Building materials industry -- Egypt -- Case studies
|
|
COVID-19 Pandemic, 2020- -- Economic aspects -- Egypt -- Case studies
|
|
Building materials industry.
|
|
Economics.
|
|
Egypt.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| ISBN |
9781529771398 |
|
1529771390 |
|
