| Description |
1 online resource (xvii, 348 pages, 16 unnumbered pages of plates) : illustrations |
| Contents |
A nation of shopkeepers -- Food of the gods -- Wretched little victims of the workhouses -- They did not show us any mercy -- Absolutely pure, therefore the best -- Chocolate that could melt in the mouth -- Machinery creates wealth but destroys men -- Money seems to disappear like magic -- Chocolate empires -- I'll stake everything on chocolate! -- Great wealth is not to be desired -- A serpentine and malevolent cocoa magnate -- The chocolate man's utopia -- That monstrous trade in flesh and blood -- God could have created us sinless -- This company isn't big enough for both of us -- I pray for snickers -- American tanks were on the lawn -- The quaker voice could still be heard -- They'd sell for 20p -- Gone. And it was so easy |
| Summary |
"With a cast of characters that wouldn't be out of place in a Victorian novel, Chocolate Wars tells the story of the great chocolatier dynasties, through the prism of the Cadburys. Chocolate was consumed unrefined and unprocessed as a rather bitter, fatty drink for the wealthy elite until the late 19th century, when the Swiss discovered a way to blend it with milk and unleashed a product that would conquer every market in the world. Thereafter, one of the great global business rivalries unfolded as each chocolate maker attempted to dominate its domestic market and innovate new recipes for chocolate that would set it apart from its rivals. The contest was full of dramatic contradictions: The Cadburys were austere Quakers who found themselves making millions from an indulgent product; Kitty Hershey could hardly have been more flamboyant yet her husband was moved by the Cadburys' tradition of philanthropy. Each was a product of their unique time and place yet they shared one thing: they want to make the best chocolate in the world"--Provided by publisher |
| Bibliography |
Includes bibliographical references (pages 325-333) and index |
| Notes |
Print version record |
| Subject |
Cadbury family.
|
| SUBJECT |
Cadbury family fast |
| Subject |
Cadbury (Firm) -- History
|
| SUBJECT |
Cadbury (Firm) fast |
| Subject |
Chocolate industry -- History
|
|
BUSINESS & ECONOMICS -- Corporate & Business History.
|
|
BUSINESS & ECONOMICS -- Infrastructure.
|
|
Chocolate industry
|
| Genre/Form |
History
|
| Form |
Electronic book
|
| ISBN |
9781586489250 |
|
1586489259 |
|
