Title Standard Bank : exploring opportunities to make Côte d'Ivoire 'home' / Issam Ghazzawi (College of Business and Public Management, University of La Verne, La Verne, California, USA), Angie Urban (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa), Renee Horne (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa) and Claire Beswick (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa)

Published Bingley, U.K. : Emerald Publishing Limited, 2020 ©2020

Online access available from: Emerald Emerging Markets    View Resource Record

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Description 1 online resource (5 pages) : illustrations Series Emerald emerging markets case studies, 2045-0621 ; volume 10, issue 3 Notes After completion of this case, students will be able to: define and understand the external and internal components of the strategic management process; define and explain various alternative strategies that help companies create a sustainable competitive advantage; understand and explain the five main choices of entry mode that are available to organisations when considering entry into a foreign market, suggest an entry mode that is relevant to Standard Bank and explain the pros and cons of each entry mode; and understand how a company can offer or phase in its service offerings This case situates Sola David-Borha, CEO for the Africa Region at the Standard Bank Group, in April 2018, considering whether and how to expand into personal and business banking in Cote d'Ivoire - a country that Standard Bank had just re-entered, having exited there in 2003 because of the civil war. The bank has operations in 20 sub-Saharan African countries and its growth strategy is focussed on Africa. This strategy is reflected in its slogan: "Africa is our home. We drive her growth". David-Borha has a number of questions on her mind. These include: can the bank offer financial services that will meet the needs of the Ivorian people, how can the bank expand into personal a business banking - indeed is rapid expansion into this sector the right decision for now? Advanced/graduate courses in strategic management and international business Teaching Notes are available for educators only Includes index Bibliography Includes bibliographical references Notes Print version record Subject Standard Bank Group -- Côte d'Ivoire Banks and banking -- Côte d'Ivoire International business enterprises. Business & Economics -- Banks & Banking. Banking. Form Electronic book Author Urban, Angie, author Horne, Renee, author Beswick, Claire, author

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