| Description |
1 online resource (xxv, 275 pages) : illustrations |
| Contents |
Foreword -- Introduction -- The emergence and success factors of fast internationalizers: Four cases from Estonia / Tiia Vissak -- First mover advantages in Central and Eastern Europe: a comparative analysis of performance measures / Kristian Jakobsen -- Internationalization of the biggest Finnish and Swedish retailers in the Baltic States and Russia / Jorma Larimo, Ari Huuhka -- Trade and market liberalisation in Eastern Europe: the effects on the FDI location decisions of Italian firms / Antonio Majocchi, Roger Strange -- Market entry and operational decision making in East-West business relationships -- In-store shopping behavior: a cross-cultural comparison in Italy, France and Poland / Donata Vianelli, Christian Dianoux, Tomasz Domanski, Jean Luc Herrmann -- Regionalization in Central and Eastern Europe: searching for regiocentric orientations in MNC strategies / Arnold Schuh -- The interconnections of regional and domestic cluster development processes: using the example of Estonian wood and forest industries / Tonu Roolaht -- Local heroes, regional champions or global mandates? -- Empirical evidence on the dynamics of German MNC subsidiary roles in Central Europe / Stefan Eckert, Frank Rossmeissl -- The impact of the change from partial to full foreign ownership on the internationalization of foreign subsidiaries: four Estonian cases / Tiia Vissak -- The role of cooperation and innovation in reducing the likelihood of export withdrawals: the case of the Estonian wood sector / Ele Reiljan -- Index |
| Notes |
"Market Entry and Operational Decision Making in East-West Business Relationships has been co-published simultaneously as Journal of East-West Business, Volume 13, Numbers 1/2/3 2007." |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
International business enterprises -- Europe, Eastern
|
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Export marketing -- Europe, Eastern
|
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Business planning -- Europe, Eastern
|
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Investments, Foreign -- Europe, Eastern
|
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BUSINESS & ECONOMICS -- Exports & Imports.
|
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BUSINESS & ECONOMICS -- International -- General.
|
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BUSINESS & ECONOMICS -- International -- Marketing.
|
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POLITICAL SCIENCE -- International Relations -- Trade & Tariffs.
|
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Business planning
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Export marketing
|
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International business enterprises
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International economic relations
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Investments, Foreign
|
| SUBJECT |
Europe, Eastern -- Foreign economic relations
|
| Subject |
Eastern Europe
|
| Form |
Electronic book
|
| Author |
Larimo, Jorma
|
| LC no. |
2006029101 |
| ISBN |
9781136456800 |
|
1136456805 |
|
