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Book Cover
E-book
Author Gogan, Janis Lee, author

Title Peak experiences and strategic IT alignment at Vermont Teddy Bear / Janis L. Gogan & Mark O. Lewis
Published London : Palgrave MacMillan UK, 2011

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Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary In the winter of 2010 Bob Stetzel, the new Chief Information Officer (CIO) at Vermont Teddy Bear (VTB), hopes to replace or modernize many of the company's existing systems and invest in some new applications. This catalog marketer (via online and print catalogs) offers three separately managed brands: Vermont Teddy Bear (VTB), PajamaGrams, and Calyx Flowers. Sales are highly seasonal, with peak volumes at Christmas, Valentine's Day and Mother's Day. Stetzel has spent his first few months on the job cataloging systems and databases, learning about the 'spider web' of middleware connecting various applications and platforms, and locating employees with expertise to fix them. The company has survived an economic downturn and several costly strategic missteps. The CEO is seeking new sources of revenue and ways to leverage their well-known brand, while the CIO needs to set Information Technology (IT) priorities: should they invest in a full-featured Enterprise Resource Planning (ERP) package or take other steps that would more quickly yield tangible results? Whatever choice he makes, Stetzel will have to convince the CEO and the Board of Directors to provide the necessary resources. This case provides students with an opportunity to place themselves in the shoes of a CIO wrestling with strategic IT alignment challenges at a time when resources are severely constrained and competitive rivalry is fierce
Notes Originally Published InGogan, J. L., & Lewis, M. O. (2011). Peak experiences and strategic IT alignment at Vermont Teddy Bear. Journal of Information Technology Teaching Cases, 1, 61-70
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Vermont Teddy Bear Co. -- Case studies
Enterprise resource planning -- Vermont -- Case studies
Business information services -- Vermont -- Case studies
Business information services
Enterprise resource planning
Vermont
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
Author Lewis, Mark, 1949- author.
ISBN 9781529719864
1529719860