| Description |
1 online resource : illustrations (chiefly color) |
| Series |
Classroom companion: business, 2662-2874 |
|
Classroom companion. Business. 2662-2874
|
| Contents |
Preface -- Part 1: Designing the Study -- Chapter 1: Research Methods and Philosophy of Science -- Chapter 2: The Research Process and Problem Formulation -- Chapter 3: Research Design -- Part 2: Data Collection -- Chapter 4: Secondary Data and Observation -- Chapter 5: Qualitative Methods -- Chapter 6: Questionnaire Surveys -- Chapter 7: Sampling -- Part 3: Quantitative Data Analysis -- Chapter 8: Simple Analysis Techniques -- Chapter 9: Hypothesis Testing -- Chapter10: Regression Analysis -- Chapter 11: Cluster Analysis and Segmentation -- Chapter 12: Factor Analysis -- Part 4: Reporting -- Chapter 13: Reporting Findings -- Index |
| Summary |
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Translated from Norwegian |
|
Online resource; title from PDF title page (SpringerLink, viewed November 15, 2021) |
| SUBJECT |
SPSS (Computer file) http://id.loc.gov/authorities/names/n88224991
|
|
SPSS (Fitxer informàtic) cantic |
|
SPSS (Computer file) fast |
| Subject |
Business -- Decision making -- Research
|
|
Business -- Data processing -- Research
|
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Negocios -- Toma de decisiones
|
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Negocios -- Datos-Tratamiento
|
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Business -- Data processing -- Research
|
|
Negocis.
|
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Presa de decisions.
|
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Processament de dades.
|
| Genre/Form |
Electronic books
|
|
Llibres electrònics.
|
| Form |
Electronic book
|
| Author |
Gripsrud, Geir, author
|
|
Olsson, Ulf Henning, author
|
|
Silkoset, Ragnhild, author
|
| ISBN |
9783030844219 |
|
3030844218 |
|
