Description |
xxxii, 157 pages : illustrations ; 24 cm |
Contents |
Introduction : breast cancer and the culture of giving -- 1. A dream cause : breast cancer, corporate philanthropy, and the market for generosity -- 2. Doing good by running well : the race for the cure and the politics of civic fitness -- 3. Stamping out breast cancer : the neoliberal state and the volunteer citizen -- 4. Imperial charity : women's health, cause-related marketing, and global capitalism -- 5. The culture of survivorship and the tyranny of cheerfulness -- Conclusion : beyond Pink Ribbons |
Summary |
"In Pink Ribbons, Inc., Samantha King traces how breast cancer has been transformed from a stigmatized disease and individual tragedy to a market-driven industry of survivorship. In an unprecedented outpouring of philanthropy, corporations turn their formidable promotion machines on the curing of the disease while dwarfing public health prevention efforts and stifling the calls for investigation into why and how breast cancer affects such a vast number of people. Here, for the first time, King questions the effectiveness and legitimacy of privately funded efforts to stop the epidemic among American women."--BOOK JACKET |
Notes |
Formerly CIP. Uk |
Bibliography |
Includes bibliographical references and index |
Notes |
Also available on the internet |
Subject |
Breast -- Cancer -- Patients -- United States.
|
|
Breast -- Cancer -- Treatment -- United States -- Endowments.
|
|
Breast -- Cancer -- Treatment -- United States -- Finance.
|
|
Breast Neoplasms -- economics.
|
|
Gift Giving.
|
|
Politics.
|
SUBJECT |
United States. https://id.nlm.nih.gov/mesh/D014481 |
Author |
Eldon and Anne Foote Trust Philanthropy Collection
|
LC no. |
2006013106 |
ISBN |
0816648980 (hc/j : alk. paper) |
|
9780816648986 (hc/j : alk. paper) |
|