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Book Cover
Book
Author King, Samantha, 1970-

Title Pink ribbons, inc. : breast cancer and the politics of philanthropy / Samantha King
Published Minneapolis : University of Minnesota Press, 2006

Copies

Location Call no. Vol. Availability
 MELB  362.19699449 Kin/Pri  AVAILABLE
Description xxxii, 157 pages : illustrations ; 24 cm
Contents Introduction : breast cancer and the culture of giving -- 1. A dream cause : breast cancer, corporate philanthropy, and the market for generosity -- 2. Doing good by running well : the race for the cure and the politics of civic fitness -- 3. Stamping out breast cancer : the neoliberal state and the volunteer citizen -- 4. Imperial charity : women's health, cause-related marketing, and global capitalism -- 5. The culture of survivorship and the tyranny of cheerfulness -- Conclusion : beyond Pink Ribbons
Summary "In Pink Ribbons, Inc., Samantha King traces how breast cancer has been transformed from a stigmatized disease and individual tragedy to a market-driven industry of survivorship. In an unprecedented outpouring of philanthropy, corporations turn their formidable promotion machines on the curing of the disease while dwarfing public health prevention efforts and stifling the calls for investigation into why and how breast cancer affects such a vast number of people. Here, for the first time, King questions the effectiveness and legitimacy of privately funded efforts to stop the epidemic among American women."--BOOK JACKET
Notes Formerly CIP. Uk
Bibliography Includes bibliographical references and index
Notes Also available on the internet
Subject Breast -- Cancer -- Patients -- United States.
Breast -- Cancer -- Treatment -- United States -- Endowments.
Breast -- Cancer -- Treatment -- United States -- Finance.
Breast Neoplasms -- economics.
Gift Giving.
Politics.
SUBJECT United States. https://id.nlm.nih.gov/mesh/D014481
Author Eldon and Anne Foote Trust Philanthropy Collection
LC no. 2006013106
ISBN 0816648980 (hc/j : alk. paper)
9780816648986 (hc/j : alk. paper)
Other Titles Breast cancer and the politics of philanthropy