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Book Cover
Streaming video
Author Vardar, Nükhet, 1961-.

Title How can a local brand compete against international giants Jollibee or "Asia's McDonald's" / Nükhet Vardar
Published London : Henry Stewart Talks, 2018

Copies

Description 1 online resource (1 streaming video file (14 min.) : color, sound)
Series The business & management collection, 2056-4570
Henry Stewart talks. Business & management collection
Contents Rise of Jollibee in the Philippines -- Tony Tan's personality and management style -- Branding and targeting in Jollibee -- Internationalization Strategy of Jollibee -- International market entry strategies
Notes Animated audio-visual presentation with synchronized narration
Extended-form case study
Title from title frames
Subject Jollibee Foods Corporation.
SUBJECT Jollibee Foods Corporation fast
Subject Advertising -- Philippines
Branding (Marketing) -- Philippines -- Case studies
Comparative advantage (International trade)
Competition, International.
Fast food restaurants -- Philippines
International business enterprises.
Advertising
Branding (Marketing)
Comparative advantage (International trade)
Competition, International
Fast food restaurants
International business enterprises
Philippines
Genre/Form Case studies
Form Streaming video