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Subjects (1-6 of 6)
Branding (Marketing) -- India -- Case studies
1
E-book
2011

ABIL's dilemma : to brand or not to brand in India


Sisodia, Sonal

[Bingley] : Emerald Group Publishing Limited, 2011

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2
E-book
2019

Agrawal's 420 : challenges of establishing and growing a traditional business


Jain, Abhinandan K., author

London : Indian Institute of Management, Ahmedabad, 2019

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3
E-book
2015

Fastrack : pushing the boundaries of brand extension


Prabhakar, Shekar

[Bingley] : Emerald Group Publishing Limited, 2015

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4
E-book
2017

Global brand, local brand communications - strategy for global competitiveness : the case of Canon in India


Krishnan, Omkumar, author

London : Indian Institute of Management, Kozhikode, 2017

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5
E-book
2021

GoBhaarati : contributing to the "journey of healthy living"


Dani, Vinit Vijay, author

Bingley, U.K. : Emerald Publishing Limited, 2021

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6
E-book
2017

Marketing research decisions in Chic-Chicken


Adhikari, Atanu, author

London : Indian Institute of Management, Kozhikode, 2017

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