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Branding (Marketing)
3
E-book
2002

The 22 immutable laws of branding : how to build a product or service into a world-class brand


Ries, Al, author.

Pymble, NSW, Australia : HarperCollins e-books, [2002]

Rating:

 
4
E-book
2013

60-minute brand strategist : the essential brand book for marketing professionals


Mootee, Idris, 1958-

Hoboken, New Jersey : Wiley, 2013

Rating:

 
6
Streaming video
2013

The '80s: The Decade That Made Us : Shop 'Til You Drop - Ep 3 Of 6




Australia : NATIONAL GEOGRAPHIC, 2013

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7
E-book
2012

100 great branding ideas


McCartney, Sarah.



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11
E-book
2018

#MarcaFemenina : marca consciente, marca auténtica


Cabero, Mireia, author
Primera edición en formato digital
Barcelona : Editorial UOC, [2018]

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12
E-book
2016

Aava natural mineral water.


Jaiswal, Anand Kumar, author

[London] : SAGE, 2016

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13
Streaming video
2020

Absolut Vodka building consumer bonds


Zaichkowsky, Judith Lynne, 1951-



Rating:

 
14
E-book
2022

Academic brands : distinction in global higher education




Cambridge, United Kingdom ; New York, NY, USA : Cambridge University Press, [2022]

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18
E-book
2017

Advances in luxury brand management




Cham, Switzerland : Palgrave Macmillan, [2017]

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19
E-book
2020

Advances in National Brand and Private Label Marketing : seventh International Conference, 2020


International Conference on Research on National Brand & Private Label Marketing (7th : 2020 : Barcelona, Spain)

Cham : Springer, 2020

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21
Book
2008

Advertising 2.0 : social media marketing in a Web 2.0 world


Tuten, Tracy L., 1967-

Westport, Conn. : Praeger, 2008

Rating:

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Location Call no. Vol. Availability
 MELB  659.144 Tut/Ats  AVAILABLE
23
Streaming video
2010

Advertising, big ideas and the power of participation


Clemmow, Simon, (Founding Partner, CHI & Partners, UK)



Rating:

 
25
E-book
2011

Advocacy : championing ideas and influencing others


Daly, John A. (John Augustine), 1952- author.

New Haven : Yale University Press, [2011]

Rating:

 
26
Book
2010

Affinity : beyond branding


Goldfarb, Martin.

Toronto : McArthur, [2010]

Rating:

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Location Call no. Vol. Availability
 W'PONDS  658.80019 Gol/Abb  AVAILABLE
28
Book
2013

agIdeas research design for business.




Hong Kong : Design Media Publishing, 2013

Rating:

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Location Call no. Vol. Availability
 WATERFT ART&ARCH  741.6 Ard/Fbu  v.1  AVAILABLE
 MELB  741.6 Ard/Fbu  AVAILABLE
 ADPML SPDU  741.6 Ard/Fbu  v.1  LIB USE ONLY
29
E-book
2019

Agrawal's 420 : challenges of establishing and growing a traditional business


Jain, Abhinandan K., author

London : Indian Institute of Management, Ahmedabad, 2019

Rating:

 
30
Streaming video
2009

Airport branding


Rudolph, Jim (Former Corporate Communications Manager, Edmonton Airport, Canada)



Rating:

 
31
Streaming video
2014

AmorePacific and the magic of Korean beauty


Roll, Martin, 1967- presenter.

London : Henry Stewart Talks, 2014

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32
E-book
2017

Annies : growing organically


Fanning, Bill, author

London : SAGE Publications Ltd, 2017

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33
E-book
2019

Anomaly : how to finally stand out from the crowd


Miller, J. Isaac, author

New York : Morgan James Publishing, [2019]

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36
Book
2009

Architektur für Marken : Projekte 2008/2009 = Corporate architecture


Schmidhuber + Partner.
1. Auflage
Ludwigsburg : Avedition, [2009]

Rating:

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Location Call no. Vol. Availability
 WATERFT ART&ARCH  720 Sch/Car  AVAILABLE
37
E-book
2015

Asian brand strategy : building and sustaining strong global brands in Asia


Roll, Martin, 1967- author.
Revised and updated, Second edition
Houndmills, Basingstoke Hampshire ; New York, NY : Palgrave Macmillan, 2015

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38
E-book
2017

Audio branding : using sound to build your brand


Minsky, Laurence, author

London ; New York, NY : Kogan Page Limited, [2017]

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39
E-book
2015

Authentic personal brand coaching : entrepreneurial leadership brand coaching for sustainable high performance


Rampersad, Hubert K., author

Charlotte, NC : Information Age Publishing Inc., [2015]

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40
E-book
2020

Authenticity


Toft, Mark



Rating:

 
43
E-book
2016

BA Comair/kulula.com : getting the balance right?


Maunder, Petra Krost, author

[London] : SAGE, 2016

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44
E-book
2017

Baltika Breweries : product-line pricing and brand positioning


Gladkikh, Igor, author

London : Graduate School of Management, St. Petersburg State University, 2017

Rating:

 
45
E-book
2013

Basics of branding : a practical guide for managers


Gronlund, Jay, author
First edition
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013

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46
E-book
2023

The battle to restore number 47 : the power of 'quiet' lobbying


Cohu, Jeff, author

London : SAGE Publications: SAGE Business Cases Originals, 2023

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47
E-book
2017

Beam Inc. : the dilution of the Makers Mark brand (A)


Klinger, Robert, author

London : SAGE Publications Ltd, 2017

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48
E-book
2017

Beam Inc. : the dilution of the Makers Mark brand (B)


Klinger, Robert, author

London : SAGE Publications Ltd, 2017

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49
E-book
2022

Bed Bath & Beyond : down the drain?


Lawrence, Kelsey, author

London : SAGE Publications: SAGE Business Cases Originals, 2022

Rating:

 
50
Streaming video
2012

Behind The News




Australia : ABC1, 2012

Rating:

 
 
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