2008

Accidental branding : how ordinary people build extraordinary brands

Vinjamuri, David, 1964-



 

2017

Annies : growing organically

Fanning, Bill, author

London : SAGE Publications Ltd, 2017

 

2020

Coca-Cola, Fanta, and the Nazis : lessons in business ethics from the most famous U.S. carbonated drink

Khan, Sabithulla, author

London : SAGE Publications: SAGE Business Cases Originals, 2020

 

2017

A comparative study of hotel brand building in the U.S.A. and China

Luo, Dongxia, author

London : International CHRIE, 2017

 

1990

Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products

Gershman, Michael.

Reading, Mass. : Addison-Wesley Pub. Co., [1990]

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2008

Mahindra Tractors in the United States

Govind, Sachin, author

[Hyderabad, Andhra Pradesh] : IBS Center for Management Research, [2008]

 

2020

Marketing in the fast casual restaurant segment : from pancakes to burgers, IHOP's rebranding strategy

Baskin, Ernest, author

London : SAGE Publications: SAGE Business Cases Originals, 2020

 

2017

Toys R Us : re-branding for the future (A)

Jurney, Susan, author

London : SAGE Publications Ltd, 2017

 

2017

Toys R Us : re-branding for the future (B)

Jurney, Susan, author

London : SAGE Publications Ltd, 2017