| Description |
221 pages : illustrations ; 20 cm |
| Contents |
The role of HR in creating a successful brand / Adam Lumb -- The rebirth of a small museum / Alexander Gates -- Developing an art museum brand strategy / Bonnie Briggs ; Amy Nelson -- Branding in a brand-hostile environment / Bruno Bahunek -- Managing the National Gallery brand / Danielle Chidlow -- Courting Generation Next / Erin Barnes -- Audience-centred services / G-Gina Koutsika -- Developing dialogue / Jenny Wong -- Marketing a small, underfunded gallery / Kate Knowles -- Ethnographic research : a fresh eye on marketing / Margot Wallace -- Defining a new venue in a crowded market / Rachel Collins -- Branding and organisational behaviour / Sian Walters |
| Bibliography |
Includes bibliographical references |
| Subject |
Branding (Marketing) -- Museums.
|
|
Museums -- Marketing.
|
| Author |
MuseumsEtc
|
| ISBN |
095619432X |
|
9780956194329 |
|
