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Subjects (1-3 of 3)
Branding (Marketing) -- China -- Case studies
1 2016 Bring back the past glory : Peony Group's strategic reorientation and brand repositioning Jiang, Lin, active 2016, author London : Renmin University, 2016 Rating: Electronic Resources
2 2018 The case of Lyfen in China Su, Yong, active 2018, author London : School of Management, Fudan University, 2018 Rating: Electronic Resources
3 2017 A comparative study of hotel brand building in the U.S.A. and China Luo, Dongxia, author London : International CHRIE, 2017 Rating: Electronic Resources
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Bring back the past glory : Peony Group's strategic reorientation and brand repositioning