Title AmorePacific and the magic of Korean beauty / Martin Roll

Published London : Henry Stewart Talks, 2014

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (3 min.)) : colour, sound Series Business & management collection Henry Stewart talks. Business & management collection Summary This case study describes how a flourishing skincare and cosmetics company from Korea has leveraged the aspirational pull of Korean beauty to achieve success across Asia Notes Animated audio-visual presentation with synchronized narration Bite-size case study extracted from the talk: Managing brands in Asia Title from title frames Subject Amorepacific (Firm) SUBJECT Amorepacific (Firm) fast (OCoLC)fst01995172 Subject Brand name products -- Korea -- Management Branding (Marketing) -- Korea Branding (Marketing) -- Case studies Cosmetics -- Marketing -- Case studies Marketing -- Asia -- Case studies Brand name products -- Management. Branding (Marketing) Cosmetics -- Marketing. Marketing. Asia. Korea. Genre/Form Case studies. Form Streaming video

Other Titles Managing brands in Asia HS talks H.S. talks Managing brands in Asia HS talks H.S. talks Managing brands in Asia HS talks H.S. talks Managing brands in Asia HS talks H.S. talks

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