2009

9 brand shaastras : nine successful brand strategies to build winning brands

Kapoor, Jagdeep, 1960-
2nd ed


 

2004

The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset

Alsop, Ronald.

New York : Free Press, [2004]

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2002

Advanced brand management : from vision to valuation

Temporal, Paul.

Singapore : John Wiley & Sons (Asia) ; Chichester : John Wiley & Sons, [2002]

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2017

Advances in luxury brand management

Cham, Switzerland : Palgrave Macmillan, [2017]

 

2014

AmorePacific and the magic of Korean beauty

Roll, Martin, 1967- presenter.

London : Henry Stewart Talks, 2014

 

2015

Asian brand strategy : building and sustaining strong global brands in Asia

Roll, Martin, 1967- author.
Revised and updated, Second edition
Houndmills, Basingstoke Hampshire ; New York, NY : Palgrave Macmillan, 2015

 

2006

B2B brand management

Kotler, Philip



 

2016

BA Comair/kulula.com : getting the balance right?

Maunder, Petra Krost, author

[London] : SAGE, 2016

 

2012

Beauty and the beast : Proctor & Gamble's SK-II incidents

Whiteman, Gail, author

London : Rotterdam School of Management, Erasmus University, 2012

 

2021

Behavioral Aspects of Brand Management

Majerová, Jana



 

2008

Best practice cases in branding : lessons from the world's strongest brands

Keller, Kevin Lane, 1956-
Third edition
Upper Saddle River, N.J. : Pearson Education, [2008]

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2015

Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position

VanAuken, Brad
Second edition
New York ; Atlantic : AMACOM, [2015]

 

2003

Brand management : a theoretical and practical approach

Riezebos, H. J., 1960- author
English language edition
Harlow : Financial Times Prentice Hall, 2003

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2009

Brand management : research, theory and practice

Heding, Tilde, author

London ; New York : Routledge, 2009

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2005

Brand New Justice : How Branding Places and Products Can Help the Developing World

Anholt, Simon
2nd ed


 

2004

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Aaker, David A.

New York : Free Press, [2004]

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2010

Brand revitalization : creating a plan to win

Light, Larry



 

2008

Brand risk : adding risk literacy to brand management

Abrahams, David, 1953-

Aldershot : Gower, [2008]

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2004

Brand royalty : how the world's top 100 brands thrive and survive

Haig, Matt, author

Sterling, Va. : Kogan Page, 2004

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2010

Brand society : how brands transform management and lifestyle

Kornberger, Martin, 1974-

Cambridge : Cambridge University Press, 2010

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2010

Brand society : how brands transform management and lifestyle

Kornberger, Martin, 1974- author.

Cambridge : Cambridge University Press, 2010

 

2009

Brand storming : managing brands in the era of complexity

Fioroni, Michele.

Basingstoke [England] ; New York : Palgrave Macmillan, 2009

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2004

Brand Stretch : Why 1 in 2 Extensions Fail, and How to Beat the Odds

Taylor, David



 

2017

Brand vs. Wild : Building Resilient Brands for Harsh Business Environments

Lewis, Jonathan David



 

2014

Brand zero : the complete branding guide for start-ups

Tai, Jacky, 1970-

©2014

 

2011

Branding and Sustainable Competitive Advantage : Building Virtual Presence

 

2012

Branding strategies for success

 

2010

Brands and brand management : contemporary research perspectives

New York : Routledge, [2010]

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2009

Brands and brand management : critical perspectives on business and management

London ; New York : Routledge, 2009

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2020

Brands and Brand Management under Threat in an Age of Fake News

Plangger, Kirk



 

2005

Brands laid bare : using market research for evidence-based brand management

Ford, Kevin.



 

2006

Brands : meaning and value in media culture

Arvidsson, Adam.

London ; New York : Routledge, 2006

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2023

Building distinctive brand assets

Romaniuk, Jenni, author.
[First edition]
[Place of publication not identified] : Ascent Audio, 2023

 

1996

Building strong brands

Aaker, David A., author

New York : Free Press, [1996]

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2009

Business-to-business brand management : theory, research and executive case study exercises

 

2009

CEO of Earth : a ground-breaking guide to building the ultimate brand

Hammond, Simon, 1962- author

Milton, Qld. : John Wiley & Sons, 2009

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2006

Competitive strategy for media firms : strategic and brand management in changing media markets

Chan-Olmsted, Sylvia M.

Mahwah, N.J. : L. Erlbaum Associates, 2006

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2005

Competitive strategy for media firms : strategic and brand management in changing media markets

Chan-Olmsted, Sylvia M



 

2005

Competitive Strategy for Media Firms : Strategic and Brand Management in Changing Media Markets

 

2008

Connective branding : building brand equity in a demanding world

Fisher-Buttinger, Claudia



 

2004

Corporate cultures and global brands

 

2013

Corporate reputation

Carreras, Enrique
1st ed


 

2003

Corporate reputation and competitiveness

Davies, Gary, 1946-



 

2011

Corporate reputation : managing opportunities and threats

Farnham, Surrey : Gower ; Burlington, VT : Ashgate Pub., [2011]

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2011

Corporate reputation : managing opportunities and threats

 

2011

Corporate reputation : managing opportunities and threats

 

2006

Corporate Reputations, Branding and People Management : a Strategic Approach to HR

Martin, Graeme
1st ed


 

2001

Creating corporate reputations : identity, image, and performance

Dowling, Grahame R. (Grahame Robert)

Oxford ; New York : Oxford University Press, 2001

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2007

Defining and operationalising brand salience

Vieceli, Julian

[Place of publication not identified] : [publisher not identified], 2007

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2013

Designing B2B brands : lessons from Deloitte and 195,000 brand managers

Martinez Onaindia, Carlos.