Title The handbook of brand management / David Arnold

Published Reading, Mass. : Addison-Wesley, [1992] [(1993?]) ©1992

Copies

Location	Call no.	Vol.	Availability
MELB	658.827 Arn/Hob		AVAILABLE

Description xxii, 259 pages : illustrations ; 25 cm Series International management series International management series. Bibliography Includes bibliographical references and index Subject Advertising -- Brand name products -- United States. Branding (Marketing) -- United States. Brand name products -- United States. LC no. 92031025 ISBN 0201632799

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