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Subjects (1-50 of 198)
Brand name products.
1
Book
2001

24 brand mantras : finding a place in the minds and hearts of consumers


Kapoor, Jagdeep, 1960-

Thousand Oaks, Calif. ; London : Response Books, 2001

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Location Call no. Vol. Availability
 MELB  658.827 Kap/Tbm  AVAILABLE
2
Book
2006

100 great icons


Sheedy, Chris, 1970-

Milsons Point, N.S.W. : Random House Australia, 2006

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 MELB  338.02 She/Ogi  AVAILABLE
3
E-book
2016

Aava natural mineral water.


Jaiswal, Anand Kumar, author

[London] : SAGE, 2016

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4
Book
2007

Adidas


Peng, Yangjun.

Singapore : Page One, 2007

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 MELB  338.7688760943 Pen/Adi  AVAILABLE
5
E-book
2023

Advances in national brand and private label marketing : 10th international conference, 2023


International Conference on Advances in National Brand and Private Label Marketing (10th : 2023)

Cham : Springer, [2023]

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6
E-book
2021

Advances in national brand and private label marketing : eighth international conference, 2021


International Conference on Research on National Brand & Private Label Marketing (8th : 2021 : Online)



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7
E-book
2022

Advances in national brand and private label marketing : Ninth International Conference, 2022


International Conference on Research on National Brand & Private Label Marketing (9th : 2022 : Barcelona, Spain)

Cham, Switzerland : Springer, [2022]

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8
Book
2004

Advertising media planning : a brand management approach


Kelley, Larry D., 1955-

Armonk, N.Y. ; London : M.E. Sharpe, 2004

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 MELB  659.111 Kel/Amp  AVAILABLE
 WATERFT BUSINESS  659.111 Kel/Amp  AVAILABLE
9
Book
2012

Advertising media planning : a brand management approach


Kelley, Larry D., 1955-
Third edition
Armonk, N.Y. : M.E. Sharpe, [2012]

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 W'BOOL  659.111 Kel/Amp 2012  AVAILABLE
10
E-book
2015

Advertising media planning : a brand management approach


Kelley, Larry D., 1955-
Fourth edition
New York : Routledge, 2015

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11
E-book
2019

Agrawal's 420 : challenges of establishing and growing a traditional business


Jain, Abhinandan K., author

London : Indian Institute of Management, Ahmedabad, 2019

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12
E-book
2017

Annies : growing organically


Fanning, Bill, author

London : SAGE Publications Ltd, 2017

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13
Book
2012

Authentic TM : the politics and ambivalence in a brand culture


Banet-Weiser, Sarah, 1966-

New York, NY : New York University Press, [2012]

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 W'BOOL  306.3 Ban/Atp  AVAILABLE
 MELB  306.3 Ban/Atp  AVAILABLE
14
15
E-book
2006

B2B brand management


Kotler, Philip



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17
Book
2006

Balanced brand : how to balance the stakeholder forces that can make or break your business


Foley, John, 1955-
First edition
San Francisco : Jossey-Bass, [2006]

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 MELB  658.827 Fol/Bbh  AVAILABLE
18
Streaming video
2015

The battle for a Cuban rum brand




New York, NY : Bloomberg L.P., 2015

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20
E-book
2011

Be your own brand : achieve more of what you want by being more of who you are


McNally, David, 1946-
2nd ed., updated and expanded


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22
Book
1991

Behind the label


Leggett, Mark

Melbourne : Schwartz Books, [1991]

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 MELB  641.1 LEG-B  TEMPORARILY MISSING
23
Book
2005

Beyond branding : how the new values of transparency and integrity are changing the world of brands



paperback edition
London ; Sterling, Va. : Kogan Page, 2005

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 MELB  658.827 Ind/Bbh  AVAILABLE
24
Book
2001

Big brands, big trouble : lessons learned the hard way


Trout, Jack.

New York ; Chichester : Wiley, 2001

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 MELB  658.8 Tro/Bbb  AVAILABLE
26
Location Call no. Vol. Availability
 MELB  306.34 Aro/But  AVAILABLE
31
Book
2011

Brand Atlas : Branding intelligence made visible


Wheeler, Alina, author

Hoboken, New Jersey : Wiley, [2011]

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 MELB  658.827 Whe/Bab  AVAILABLE
 W'PONDS  658.827 Whe/Bab  AVAILABLE
32
Book
2009

Brand avatar : translating virtual world branding into real world success


De Mesa, Alycia.

Basingstoke [England] ; New York : Palgrave Macmillan, 2009

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 MELB  658.827 Dem/Bat  AVAILABLE
 WATERFT BUSINESS  658.827 Dem/Bat  AVAILABLE
 W'BOOL  658.827 Dem/Bat  AVAILABLE
33
Book
2004

Brand babble : sense and nonsense about branding


Schultz, Don E.

Mason, Ohio : Thomson/South-Western, [2004]

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 MELB  658.827 Sch/Bbs  AVAILABLE
35
E-book
2013

Brand breakout : how emerging market brands will go global


Kumar, Nirmalya, author

Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, [2013]

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36
Book
2000

Brand building on the internet


Lindström, Martin, 1970-
[New edition]
South Yarra, Vic. : Hardie Grant Books, 2000

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 MELB  658.827 Lin/Bbo  AVAILABLE
39
Book
2006

Brand culture


Schroeder, Jonathan E., 1962-

New York, NY : Routledge, [2006]

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 MELB  658.827 Sch/Bcu  AVAILABLE
40
E-book
2005

Brand Culture


Schroeder, Jonathan



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43
Book
2014

Brand esSense : using sense, symbol and story to design brand identity


Gains, Neil.

London ; Phildelphia : Kogan Page Limited, 2014

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 MELB  658.827 Gai/Bes  AVAILABLE
 MELB  658.827 Gai/Bes  AVAILABLE
 MELB  658.827 Gai/Bes  AVAILABLE
49
Book
2008

Brand immortality : how brands can live long and prosper


Pringle, Hamish.

London ; Philadelphia : Kogan Page, 2008

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 MELB  658.827 Pri/Bih  AVAILABLE
50
E-book
2022

Brand, label, and product intelligence : second International Conference, COBLI 2021


COBLI (Conference) (2nd : 2021 : Orleans, France)

Cham, Switzerland : Springer, 2022

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