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Book Cover
E-book
Author Wilson, Chauncey

Title Brainstorming and beyond : a user-centered design method / Chauncey Wilson
Published Oxford : Morgan Kaufmann, 2013

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Description 1 online resource (viii, 75 pages) : illustrations
Contents Chapter 1. Brainstorming -- chapter 2. Brainwriting -- chapter 3. Braindrawing
Summary Describes techniques for generating, presenting, and evaluating ideas for product success. Techniques covered include the complex social process of brainstorming, which builds off of social psychology principles, motivational constructs, and corporate culture; brainwriting, a written variation on brainstorming; and braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs
Bibliography Includes bibliographical references
Notes English
Subject Brainstorming.
Creative ability.
Social groups.
Creativity
Group Processes
creativity.
COMPUTERS -- User Interfaces.
Social groups
Creative ability
Brainstorming
Form Electronic book
LC no. 2012277616
ISBN 9780124071667
012407166X
0124071570
9780124071575