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Author Wolff, Jurgen, 1956-

Title Creativity now : get inspired, create ideas, and make them happen! / Jurgen Wolff
Edition 2nd ed
Published Harlow, England ; New York : Pearson, ©2012


Description 1 online resource (1 volume) : illustrations
Contents Cover -- Creativity Now -- Contents -- Creative Success Manifesto -- dreaming -- Go for Baroque -- Go away -- Remember how to play -- Why? What? When? Where? How? -- Create your space -- Get the right stuff -- Be a streetcomber -- Get physical! -- Lose your limited thinking -- you are not under arrest! -- Make up a story -- Go fishing with Edison -- Use a mind machine -- Find a mentor -- Dare to daydream -- Record your night dreams -- Transform your inner critic -- Go back to pen and paper -- Stuff your head with facts -- Take a nap -- Keep a swipe file -- Balance your brain
Feed your brain -- Create a goals board -- Join the League of Adventurers -- originating -- Follow the four brainstorming guidelines -- Ask the ignorant -- Try the opposite -- Do a future interview -- Force a word association -- When you have a good idea -- keep going! -- Start with the end -- Apply your why, who, what, where and when questions -- Have a Trendstorming session -- Use mind maps -- Try Freewriting -- Challenge all assumptions -- Imagine someone else's solution -- Vary the attributes -- Teach your problem -- Make 1 + 1 equal 3 -- Summon your Originator alter ego -- Combine
Learn from nature -- Match your interests and your skills -- Fish in a different pond -- Repurpose -- Steal their methods -- Eliminate creative blocks -- Believe in goosebumps -- applying -- Summon your Action Man or Woman alter ego -- Create an action map -- To get, ask -- Give them a taste -- To sell, pre-sell -- Use OPM -- Declare a MAD -- Use the Pareto Principle -- Test a prototype -- Piggyback -- Outsource -- Keep an Ideas Box -- Create a loyalty card -- Give it a personality -- Keep it simple -- Ready, fire, aim! -- Look for the quirk -- Have a Plan B -- Make a not-to-do list
Embrace procrastination -- Be the staff -- Chunk and micro-chunk -- Use timepods -- Use the Einstein levels -- Putting it all together -- adapting -- They became successful writers -- His little lessons changed his life -- and many others', too -- They got money from the crowd -- Her gift made her rich -- The real experts led them to success -- word of mouth took it from free to famous -- A change of location made dinner profitable -- They're winning breakthrough ideas -- He combined two trends and created a third -- They found customers who weren't being served
He deals with dirt -- and cleans up -- They keep your memory alive after you're not -- This time it's personal -- He's playing by the (biggest) book -- They made travel less taxing -- They got people hooked -- She changed the medium and they got the message -- She went back to the future -- She went from 'vs' to 'and' -- He unlocked his creativity -- He took a risk for sin -- They took a half-measure to promote safety -- She went from mum to money -- She made the numbers add up -- She puts others first -- Afterword -- About the author -- Acknowledgements -- Index
Summary Whatever you're creative agenda is, use this book to instantly generate new ideas. Attractive and easy-to-use, Creativity Now provides an instant source of inspiration for times when creative stimulation runs dry. This updated edition is packed full of innovative exercises, tips, tricks, stories and inspirational examples. You will find out how to unleash endless streams of ideas on any topic and turn them into a success. Both creative in content and format, each page has been designed to give you an instant jolt of inspiration the moment you look inside. Divided into four parts, you wil
Notes Print version record
Subject Creative thinking.
Creative ability.
Creative ability.
Creative thinking.
Form Electronic book
ISBN 9780273770817