| Description |
1 online resource (viii, 75 pages) : illustrations |
| Contents |
Chapter 1. Brainstorming -- chapter 2. Brainwriting -- chapter 3. Braindrawing |
| Summary |
Describes techniques for generating, presenting, and evaluating ideas for product success. Techniques covered include the complex social process of brainstorming, which builds off of social psychology principles, motivational constructs, and corporate culture; brainwriting, a written variation on brainstorming; and braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs |
| Bibliography |
Includes bibliographical references |
| Notes |
English |
| Subject |
Brainstorming.
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Creative ability.
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Social groups.
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Creativity
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Group Processes
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creativity.
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COMPUTERS -- User Interfaces.
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Social groups.
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Creative ability.
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Brainstorming.
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| Form |
Electronic book
|
| LC no. |
2012277616 |
| ISBN |
9780124071667 |
|
012407166X |
|
0124071570 |
|
9780124071575 |
|
