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E-book
Author Castonguay, Sabrina, author

Title Situational crisis communication theory and the National Football League : a case study of the NFL's response strategies to its concussion crisis / Sabrina Castonguay and Mark Douglas Lowes
Published London : Human Kinetics, Inc., 2022

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Description 1 online resource
Series SAGE business cases
SAGE business cases
Summary This case study analyzes the crisis response strategies used by the National Football League (NFL) in its external communications to address the concussion crisis spanning 2015-2020. The analysis focuses on describing the crisis communication strategies and tactics used by the league. Situational crisis communication theory provides the theoretical framework for analyzing the NFL's crisis response strategies. A qualitative thematic analysis was conducted of 25 publications published by the NFL on nflcommunications.com, with findings indicating that the NFL focused on the primary crisis strategies of rebuilding and diminishing while employing tactics such as organizational change and shared responsibility. The findings revealed in this case study also highlight a discrepancy between the theoretical ground of situational crisis communication theory and the application of crisis response strategies in a real-life organizational crisis facing a professional sports league
Notes Description based on XML content
Subject National Football League -- Case studies
SUBJECT National Football League. fast (OCoLC)fst00547559
Subject Brain -- Concussion -- Case studies
Crisis management -- Case studies
Brain -- Concussion.
Crisis management.
Genre/Form Case studies.
Form Electronic book
Author Lowes, Mark Douglas, 1969- author.
ISBN 9781071925881
1071925881
Other Titles Cast study of the National Football League's response strategies to its concussion crisis