Title Marketing English books, 1476-1550 : how printers changed reading / Alexandra Da Costa

Edition First edition Published Oxford ; New York, NY : Oxford University Press, 2020 ©2020

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Description 1 online resource : illustrations Series Oxford studies in medieval literature and culture Oxford studies in medieval literature and culture. Contents Sweet consolation: catechetical and contemplative guides -- Dangerous fruit: selling forbidden books -- A taste for trifles: romances, scurrilous tales, and merry gests -- A hunger for news: pamphlets and broadsheets -- Wide-ranging appetites: pilgrimage guides, advertisements, and souvenirs -- For the reader's digest: books for the householder, husband, and housewife Summary "This book sets out to show how new markets were cultivated by printers in the period 1476-1550. It argues that while print and manuscript reading continued alongside each other, developments in the marketing of printed texts began to change what readers read, the ways they read and the place of reading in their lives on a larger scale and at a faster pace than had occurred before. Rather than attempting to offer a superficial survey of how the marketing of every kind of book developed, it focuses on three broad (but not wholly discreet) categories: religious reading, secular reading, and practical reading. Within those categories, the chapters focus in detail on the development of types of book that either emerged for the first time during this period (evangelical books, news pamphlets) or underwent considerable changes in presentation (devotional texts, romances, travel guides, household works). The chapters examine the presentation of early printed editions, paying particular attention to paratexts, with the aim of illuminating the range of techniques that printers used to convince potential buyers to part with their money. The printers of these works were predominantly based in London, but this book places their efforts within a wider European context. It demonstrates that, just as English manuscripts were moulded by foreign influences, English printers responded to their European counterparts' experiments in the marketing of books"--Publisher's description Bibliography Includes bibliographical references and indexes Notes Description based on online resource; title from web page (Oxford Scholarship Online, viewed on December 4, 2020) Subject Booksellers and bookselling -- England -- History -- 15th century Booksellers and bookselling -- England -- History -- 16th century Printers -- England -- History -- 15th century Printers -- England -- History -- 16th century Book industries and trade -- Europe -- History -- 15th century Book industries and trade -- Europe -- History -- 16th century Books -- Europe -- Marketing -- History -- 15th century Books -- Europe -- Marketing -- History -- 16th century Books -- Marketing Book industries and trade Booksellers and bookselling Printers Europe England Genre/Form Electronic books History Form Electronic book ISBN 9780191904011 0191904015 9780192586841 019258684X

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