| Description |
1 online resource |
| Contents |
Preface; Table of Contents; List of Figures; List of Tables; List of Abbreviations; Country Abbreviations; 1 Book Culture -- Approaching an Elusive Concept; 1.1 Literature and Sources; 1.2 Methodology; 2 A Concept of : ook Culture9 2.1 Definitions of : ulture9 2.1.1 Different Concepts of Culture; 2.1.2 Working Definitions; 2.2 Describing Book Culture; 2.2.1 A Brief History; 2.2.2 Values Attributed to the Book; 2.2.3 Between Spiritualism and Pragmatism -- Traditions and Actions; 2.2.4 Institutions of Book Culture; 2.3 Why We Need Book Culture -- The Role of Book Culture in Society |
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2.3.1 Contribution to National Culture2.3.2 Other Perceived Assets of the Book; 2.4 Current Challenges and Problems; 2.4.1 Substitution of the Book as Primary Medium; 2.4.2 Double Nature of the Book and the Legitimization of State Intervention; 2.4.3 Internationalization and Concentration; 2.4.4 Corporate Censorship; 2.4.5 The Copyright Discussion; 2.4.6 Changing Reading Habits; 2.5 Book Culture is ... ; 3 European Book Culture -- Framework, Indicators and a Typology; 3.1 Legal Framework and International Treaties; 3.1.1 Fundamental Principles; 3.1.2 Horizontal Regulation |
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3.2 The Book Market as the Economic Dimension of Book Culture3.2.1 The Current European Book Market; 3.2.2 Influencing the Book Markets -- Problems, Changes, Tendencies; 3.3 Indicators of Book Culture; 3.3.1 Data Basis for the Analyses; 3.3.2 Contextual Information; 3.3.3 Media Habits; 3.3.4 The Role of the Book in Society; 3.3.5 The Public Library Network; 3.3.6 The Book Market; 3.3.7 Book Promotion; 3.4 A Typology of European Book Culture by Clustering; 3.4.1 Data Selection and Implementation; 3.4.2 Results of the Cluster Analysis: Major and Minor Groupings |
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3.4.3 A Uniform : uropean9 Book Culture?4 Promoting Book Culture -- Measures and Efficiency; 4.1 State Support for Culture: Financing Book Promotion; 4.2 Arguments for Book Promotion; 4.3 Instruments of Book Promotion; 4.3.1 Book Policy and Cultural Legislation on Books; 4.3.2 Market Regulating Mechanisms; 4.3.3 Aids to Creation; 4.3.4 Aids to Publication and Distribution; 4.3.5 Encouraging Consumption; 4.4 Criticism and Problems; 4.4.1 Opacity; 4.4.2 Problems of Cross-European Projects; 4.4.3 Problems in Public/Private Sponsorship; 4.4.4 Lopsidedness; 4.4.5 Inefficiency |
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4.5 On the Efficiency of Book Promotion -- A Regression Analysis4.5.1 Selected Variables and Implementation; 4.5.2 Requirements for Effective Book Promotion; 5 A New Book Culture in the Digital Age?; List of Literature; Primary Sources; Secondary Sources; Compilations |
| Summary |
Stephanie Kurschus analyses the idea of a common ""European"" book culture that integrates the book market as an essential aspect and employs book promotion as balancing instrument. Characteristics of book culture are identified; the resultant concept of book culture provides an overview of the values and myths ascribed to the book. Furthermore, applied book promotion measures are analyzed for their effectiveness and best practice models. Since, in a context determined by culture and market, preservation and innovation, book promotion fulfills two functions: it is to protect the unique nationa |
| Analysis |
massamedia |
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mass media |
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sociale wetenschappen |
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social sciences |
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sociologie |
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sociology |
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Social Sciences (General) |
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Sociale wetenschappen (algemeen) |
| Subject |
Books and reading -- Europe -- Sociological aspects
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LITERARY CRITICISM -- Books & Reading.
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Books and reading -- Sociological aspects
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Europe
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| Genre/Form |
Electronic books
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| Form |
Electronic book
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| ISBN |
9783658080600 |
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3658080604 |
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