Title Copywriter's handbook : a practical guide for advertising and promotion of specialized and scholarly books and journals / Nat G. Bodian

Published Philadelphia : ISI Press, [1984] ©1984

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	659.19686 Bod/Cha		AVAILABLE

Description xx, 277 pages : illustrations ; 27 cm Notes Includes index Bibliography Bibliography: pages 226-227 Subject Advertising copy -- Handbooks, manuals, etc. Books -- Marketing -- Handbooks, manuals, etc. Periodicals -- Marketing -- Handbooks, manuals, etc. Publishers and publishing -- Handbooks, manuals, etc. Scholarly periodicals -- Marketing -- Handbooks, manuals, etc. Scholarly publishing -- Handbooks, manuals, etc. Genre/Form Handbooks and manuals. LC no. 84015781 ISBN 0894950398 (paperback) 0894950401

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