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Book Cover
E-book
Author Zakaria, Rimi, author

Title Dominance to near demise : can Boeing return to its position as the world's largest aircraft manufacturer? / Rimi Zakaria, Dale DeJong
Published London : SAGE Publications: SAGE Business Cases Originals, 2021

Copies

Description 1 online resource : illustrations
Series SAGE business cases
Summary Many companies, from local to large multinational firms, face fierce competition around the world. In response, managers often take aggressive and hasty actions. Many of these actions have major financial and reputational implications. Underscoring two deadly crashes that made global news headlines, this case details a series of spiraling events that brought the world's largest aircraft manufacturer to its knees. The case analyzes the technical, managerial, market, and regulatory issues that eventually contributed to the grounding and halt of production of Boeing's best-selling model. Managerial and ethical questions are raised on the topics of product design, safety, and negligence. The case challenges students to consider the dilemmas around managing the interests of various stakeholders as well as the dual pressures of balancing financial profit vis-à-vis social purpose
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Boeing Aerospace Company -- Management
SUBJECT Boeing Aerospace Company. fast (OCoLC)fst00525010
Subject Aircraft accidents -- Economic aspects
Aircraft industry -- Safety regulations
Product management.
Aircraft industry
Management.
Product management.
Genre/Form Safety regulations
Form Electronic book
Author DeJong, Dale, author
ISBN 9781529761320
1529761328