| Description |
1 online resource (xxii, 434 pages) : illustrations |
| Contents |
The biomedical device and drug industry and their markets -- Markets of interest and market research steps -- Starting up your company -- Intellectual property and licensing -- New product development (NPD) -- The regulated market : gateway through the FDA -- Manufacturing -- Reimbursement, marketing, sales, and product liability |
| Summary |
"Transform your research into commercial biomedical products with this revised and updated second edition. Covering drugs, devices and diagnostics, this book provides a step-by-step introduction to the process of commercialization, and will allow you to create a realistic business plan to develop your ideas into approved biomedical technologies"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on online resource; title from digital title page (viewed on November 17, 2022) |
| Subject |
Biotechnology -- Economic aspects
|
|
Biomedical Technology -- economics
|
|
Marketing -- methods
|
|
Biotechnology -- Economic aspects
|
| Form |
Electronic book
|
| LC no. |
2022011774 |
| ISBN |
9781108186698 |
|
1108186696 |
|
