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Book Cover
E-book
Author Whelan, Glen, author.

Title Megacorporation : the infinite times of Alphabet / Glen Whelan
Published Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2021
©2021

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Description 1 online resource (xi, 230 pages) : illustrations
Series Business, value creation, and society
Business, value creation, and society.
Contents Cover -- Half-title -- Series information -- Title page -- Copyright information -- Contents -- List of Figures -- List of Tables -- Preface -- Acknowledgements -- 1 Introduction -- Beyond Big and Bad: An Amoral Analysis -- A Philosophical Turn -- Ethical Theory -- Political Theory -- Socio-economic Theory -- Philosophy -- Corporate-Shaped Societies -- A Simple Method of Construction -- A Three-Part Structure -- Summary -- Part I The Birth of a Megacorporation -- 2 Megacorporations -- From Fiction to Fact -- Three Types of Corporation -- Normal Corporations -- Multinational Corporations
Total Corporations -- The Characteristics of a Megacorporation -- Monopoly -- Corporate Social Responsibility Concerns -- Political-Economic Hybrid -- Existential Impacts -- The English East India Company -- Monopoly -- Corporate Social Responsibility Concerns -- Political-Economic Hybrid -- Existential Impacts -- Summary -- 3 Alphabet -- Silicon Valley -- Stanford University -- Entrepreneurs -- United States Military -- Google -- Algorithms -- Advertising -- Copyright -- Post-Google, Pre-Alphabet -- Alphabet: A Megacorporation -- Monopoly -- Corporate Social Responsibility Concerns
Political-Economic Hybrid -- Summary -- Part II Shaping Our Pasts and Futures -- 4 Personal Pasts -- RIP Privacy (1760-2013) -- Your Digital Dossier -- Your Own Contribution -- The Contribution of Others -- The Contribution of Corporations -- Careful -- Concept of Self -- Integrated -- Social Norms -- Predictable -- Target Risk -- High -- Post-Disclosure Management -- Difficult -- Carefree -- Concept of Self -- Disintegrated -- Social Norms -- Capricious -- Target Risk -- Low -- Post-Disclosure Management -- Possible -- Summary -- 5 Social Pasts -- An Embarrassment of Riches -- Massive History
Data -- All of It -- Worldview -- Objective -- Tools and Techniques -- Count and Learn -- Goals -- Description and Explanation -- Mélange History -- Data -- Appropriate -- World View -- Contextual -- Tools and Techniques -- Remix -- Goals -- Development -- Summary -- 6 Personal Futures -- Who Wants to Live 'Forever'? -- Ready to Die -- Ascensionists -- Egalitarians -- Bioconservatives -- Ennuists -- Sequential You -- Substrate -- Dependent -- Personal Projection -- Orderly -- Simultaneous Yous -- Substrate -- Independent -- Personal Projection -- Portfolio -- Summary -- 7 Social Futures
A Sustainable Power of Ambiguous Worth -- Authoritarian -- Individual -- Communal -- Environmental -- Autonomous -- Individual -- Communal -- Environmental -- Summary -- Part III Megadeath -- 8 A Finite Ideology -- Distinguishing Ideologies -- Infinite Times -- Future Primitive -- The Alphabet-Created Threat -- The Other-Created Threat -- Extinction -- The Alphabet-Created Threat -- The Other-Created Threat -- The Singularity -- The Alphabet-Created Threat -- The Other-Created Threat -- Summary -- 9 Immediate Threats -- Concerns on Campus -- Concerns All Around -- Final Summary -- References
Summary "When the scale and scope of influence that a corporation wields is so great that it eclipses that of nearly all other corporations combined, it attains megacorporate status. This book proposes that, from amongst the current big tech cohort, it is only Google's owner, Alphabet, that can be categorized as such. In advancing a philosophical perspective, and in striving to comply with an amoral ideal of analysis, Alphabet's activities are shown to be informed by the ideology of infinite times, and to thus be transforming how we experience the past and the future at the personal and social levels. By shining a light on such corporate existential impacts, Megacorporation: The Infinite Times of Alphabet, opens up a new field of research that makes the philosophical analysis of business and society an everyday concern"-- Provided by publisher
Bibliography Includes bibliographical references and index
Notes Online resource; title from digital title page (viewed on April 21, 2021)
Subject Alphabet Inc.
Internet industry -- United States
Conglomerate corporations -- United States
Big business -- Social aspects -- United States
Social responsibility of business -- United States
Big business -- Social aspects
Conglomerate corporations
Internet industry
Social responsibility of business
United States
Form Electronic book
LC no. 2020041331
ISBN 9781108626095
1108626092
9781108688857
1108688853