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Book Cover
E-book
Author Willett, Julie A

Title Permanent waves : the making of the American beauty shop / Julie A. Willett
Published New York : New York University Press, ©2000

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Description 1 online resource (xii, 248 pages) : illustrations
Contents Cover Page; Title Page; Copyright Page; Dedication; Contents; List of Illustrations; Acknowledgments; Introduction; 1. Getting to the Roots of the Industry; 2. Beauty School Promises and Shop Floor Practices; 3. Blue Eagles, Neighborhood Shops, and the Making of a Profession; 4. "Growing Faster Than the Dark Roots on a Platinum Blonde": The Golden Years of the Neighborhood Shop; 5. Afros, Cornrows, and Jesus Hair: Corporate America, the Ethnic Market, and the Struggle over Professionalism; Conclusion; Notes; Bibliography; Index; About the Author
Summary Throughout the twentieth century, beauty shops have been places where women could enjoy the company of other women, exchange information, and share secrets. The female equivalent of barbershops, they have been institutions vital to community formation and social change. But while the beauty shop created community, it also reflected the racial segregation that has so profoundly shaped American society. Links between style, race, and identity were so intertwined that for much of the beauty shop's history, black and white hairdressing industries were largely separate entities with separate con
Bibliography Includes bibliographical references (pages 235-243) and index
Notes English
Print version record
Subject Beauty shops -- United States -- History
Beauty shops -- Social aspects -- United States
Industries.
Anatomy.
History.
Humanities.
Beauty culture.
Women.
Beauty Culture -- history
Integumentary System
Persons
History, Modern 1601-
Industry
Anatomy
History
Named Groups
Technology, Industry, and Agriculture
Technology, Industry, Agriculture
Humanities
Beauty Culture
Women
Hair
History, 20th Century
Women -- history
anatomy.
history (discipline)
humanities.
women (female humans)
SOCIAL SCIENCE -- Anthropology -- Cultural.
POLITICAL SCIENCE -- Public Policy -- Cultural Policy.
SOCIAL SCIENCE -- Popular Culture.
Women
Industries
Humanities
History
Beauty culture
Anatomy
Beauty shops
Beauty shops -- Social aspects
SUBJECT United States https://id.nlm.nih.gov/mesh/D014481
Subject United States
Genre/Form History
Form Electronic book
ISBN 0585480451
9780585480459
9781479867585
1479867586