Limit search to available items
Book Cover
E-book
Author Barthel, Thomas, 1941- author.

Title Babe Ruth and the creation of the celebrity athlete / Thomas Barthel
Published Jefferson, North Carolina : McFarland & Company, Inc., Publishers, [2018]
©2018

Copies

Description 1 online resource (x, 276 pages)
Contents Reformatory farewell -- A pitcher leads -- Stardom arrives -- Best at his craft -- Labor relations -- Home run king -- Magnates -- A new record -- New York City and fans -- New team, new city -- Train travel -- The Yankees, the judge and the agent -- Ruth's business partner, Christy Walsh -- Free to be a cartel -- Celebrity and hero -- Yankees win -- Advertising's muscles -- The usual greatness -- Barnstorming -- The worst -- Newspapers and magazines everywhere -- A sign of glory -- Johnny Sylvester: seizing an opportunity -- A prized year -- Radio and newsreels and play-o-graph -- Another sweep -- Male clubs and masculinity -- Many deaths, one marriage -- Ruth and children -- The $80,000 year -- Ruth's confederates, the sportswriters -- The last tour -- Last times (1932-1935) -- An entertainer (1936 and after) -- Collecting baseball objects
Summary "From his first year in the majors, George Herman "Babe" Ruth knew he could profit from celebrity. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. The author traces Ruth's ascendance as the first great media-created superstar and celebrity product endorser"-- Provided by publisher
Bibliography Includes bibliographical references and index
Notes Online resource; title from PDF title page (EBSCO, viewed July 31, 2018)
Subject Ruth, Babe, 1895-1948.
SUBJECT Ruth, Babe, 1895-1948 fast
Subject Baseball players -- United States -- Biography
Baseball players -- United States -- Social conditions -- 20th century
Mass media and sports -- United States -- History -- 20th century
Endorsements in advertising -- United States -- History -- 20th century
BIOGRAPHY & AUTOBIOGRAPHY -- Sports.
GAMES -- Gambling -- Sports.
SPORTS & RECREATION -- Business Aspects.
SPORTS & RECREATION -- Essays.
SPORTS & RECREATION -- History.
SPORTS & RECREATION -- Reference.
TRAVEL -- Special Interest -- Sports.
Baseball players
Endorsements in advertising
Mass media and sports
United States
Genre/Form Biographies
History
Biographies.
Biographies.
Form Electronic book
ISBN 9781476626628
1476626626