Description |
1 online resource (xv, 254 pages) |
Contents |
GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inevitable collapse -- The end of the road |
Summary |
The collapse of General Motors captured headlines in early 2009, but as Alex Taylor III writes in this in-depth dissection of the automaker's undoing, GM's was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry reporter, as well as personal relationships with many of the leading players, Taylor reveals the many missteps of GM and its competitors |
Notes |
Includes index |
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Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
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In English |
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Print version record |
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digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL |
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A 2011 Michigan Notable Books selection |
Subject |
General Motors Corporation -- Management
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SUBJECT |
General Motors Corporation. cct |
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General Motors Corporation fast |
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General Motors Corporation gnd |
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Detroit Mich. gnd |
Subject |
Automobile industry and trade -- Michigan -- Detroit -- History
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Bankruptcy -- Michigan -- Detroit -- History
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BUSINESS & ECONOMICS -- Corporate & Business History.
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Automobile industry and trade -- History. -- Michigan -- Detroit.
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Bankruptcy -- History. -- Michigan -- Detroit.
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Transport.
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Automobile industry and trade
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Bankruptcy
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Management
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Kraftfahrzeugindustrie
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Michigan -- Detroit
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Genre/Form |
History
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Form |
Electronic book
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Author |
Jackson, Mike, 1949- writer of foreword.
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ISBN |
9780300158885 |
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0300158882 |
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