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E-book
Author Taylor, Alex, 1945-

Title Sixty to zero : an inside look at the collapse of General Motors--and the Detroit auto industry / Alex Taylor III ; foreword by Mike Jackson
Published New Haven [Conn.] : Yale University Press, ©2010

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Description 1 online resource (xv, 254 pages)
Contents GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inevitable collapse -- The end of the road
Summary The collapse of General Motors captured headlines in early 2009, but as Alex Taylor III writes in this in-depth dissection of the automaker's undoing, GM's was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry reporter, as well as personal relationships with many of the leading players, Taylor reveals the many missteps of GM and its competitors
Notes Includes index
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
In English
Print version record
digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL
A 2011 Michigan Notable Books selection
Subject General Motors Corporation -- Management
SUBJECT General Motors Corporation. cct
General Motors Corporation fast
General Motors Corporation gnd
Detroit Mich. gnd
Subject Automobile industry and trade -- Michigan -- Detroit -- History
Bankruptcy -- Michigan -- Detroit -- History
BUSINESS & ECONOMICS -- Corporate & Business History.
Automobile industry and trade -- History. -- Michigan -- Detroit.
Bankruptcy -- History. -- Michigan -- Detroit.
Transport.
Automobile industry and trade
Bankruptcy
Management
Kraftfahrzeugindustrie
Michigan -- Detroit
Genre/Form History
Form Electronic book
Author Jackson, Mike, 1949- writer of foreword.
ISBN 9780300158885
0300158882