| Description |
1 online resource |
| Series |
Ultimate Series |
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Ultimate series.
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| Contents |
Cover; Title Page; Copyright; Contents; CHAPTER 1: Facebook's Move to Rule the World; It All Started in a College Dorm Room, and Why It Matters to You; Facebook Is the Only Company That Owns the Mobile Phone!; One Tool to Rule Them All, and in the Facebook Bind Them; Your Mission, Should You Choose to Accept It, Moves to Facebook; CHAPTER 2: Is Facebook for Me?; Can Every Business Benefit from Advertising on Facebook?; Are You a Local Business with a Physical Location Where Consumers Regularly Come to Purchase Your Goods and Services?; How to Find Out if You Can Really Sell on Facebook |
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Perry Marshall's Facebook QuizShould You Advertise on Facebook First? New Rules for the New World Order; CHAPTER 3: A Few Fundamentals; How a Measly Dollar Bill Almost Got Me Fired; Learn the Vocabulary to Understand the Tool; CHAPTER 4: Ten Minutes to Your First Ad; How I Sold My First Product; Ten Minutes to Reach 250,000 People; Facebook Can't Afford to Take Six Billion Questions This Year; Set Up Your Account; Find the Ads Manager; Create Your First Ad; Boost a Post from Your Facebook Page; Create an Ad Using the Ads Manager; Naming Your Campaigns and Ad Sets; Bidding and Pricing |
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CHAPTER 5: Selling on the Front Porch, at a Party, and at the Coffee ShopWhere Selling Meets Social; Clone Yourself and Crash Any Party in the World; How Do You Really Make Money with Facebook and Social Media?; Back to the Party; Selling on the Front Porch; This Is Not Your Father's AdWords; Add Value before You Receive a Dime; Playing with Customers: A New Way to Engage; The Three-Layer Facebook Funnel; 80/20 Your Three-Layer Facebook Funnel Budget; CHAPTER 6: How to Create Offers that Make Customers Salivate and Pine for More; From 15% to 50%; Three Pillars of Facebook Advertising Success |
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Make the Offer Specific and Get a CommitmentCHAPTER 7: Targeting; Your Own Custom Demographics Company at Your Fingertips; Blow Away All Other Media Channels with Strategic Facebook Targeting; Target Audience Research; Targeting Options; CHAPTER 8: That Quirky Little Image Is Everything; My Banner Ad Epiphany; Dramatically Improve Your Clickthrough Rates with Better Images!; The Secret Is to Buy Customers, Not Just Get Cheap Clicks; News Feed Images vs. Right Column; News Feed 20 Percent Text Rule; News Feed Image Tips; Right-Column Image Tips |
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More Factors That Can Help Your CTRs and Click CostsOnce You Find Some Good Images, Find Some More; Image Extreme Makeovers; Quick-Draw Ads; Help! My Best-Performing Image Just Got Rejected; Finding Images; Software to Edit Images; Sorry, Animators!; CHAPTER 9: Superior Bidding Strategies in Facebook; Using Checkers to Win at Chess; How Much Should You Pay Per Click? Wrong Question; CPC vs. CPM Bidding; Bidding Strategies for Facebook; Match Your Facebook Bidding to Your Ad Objective; Counterintuitive Facebook CPC Bidding Strategies |
| Summary |
"Covering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering fundamentals, Newsfeed ads, sidebar ads, and BIG data. In addition, advertisers are taken farther than just Facebook itself. Marshall and coauthors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after - ten seconds later, ten minutes later, and in the following days and weeks. Presented in the same step-by-step format that made Marshall's Ultimate Guide to Google AdWords a top seller, this book guides online marketers with a potential audience of 1.11 billion people via a completely different, unbelievably powerful online advertising channel. Facebook presents enhanced tools and exciting opportunities to capture clicks and create brand-loyal customers"-- Provided by publisher |
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"Covering the latest and breaking news in Facebook advertising, the second edition introduces revised, expanded and new chapters covering Fundamentals, Newsfeed ads, Sidebar ads, and BIG data. Plus, advertisers are taken further than Facebook itself. Marshall and co-authors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after--10 seconds later, 10 minutes later and in the following days, and weeks"-- Provided by publisher |
| Notes |
Print version record |
| SUBJECT |
Facebook (Electronic resource) http://id.loc.gov/authorities/names/n2007076967
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Facebook (Electronic resource) fast |
| Subject |
Internet advertising.
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BUSINESS & ECONOMICS -- Advertising & Promotion.
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COMPUTERS -- Web -- Social Networking.
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BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
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BUSINESS & ECONOMICS -- Sales & Selling.
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Internet advertising
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| Form |
Electronic book
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| Author |
Krance, Keith
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|
Meloche, Thomas
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| ISBN |
9781613082850 |
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1613082851 |
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