| Description |
1 online resource |
| Contents |
Conceptual foundations of global public relations. Comparative political systems and public relations: an overview / Laura D. Young and James A. McCann -- The intersection of political and economic systems in global public relations practice / Sandra Duhe, Jolene Fisher, and Krishnamurthy Sriramesh -- Culture: the "silent" language is also the" neglected" language / Krishnamurthy Sriramesh -- The media, international, transnational and global public relations / Dejan Vercic and Krishnamurthy Sriramesh -- The nexus between activism and public relations / Ganga s. Dhanesh and Krishnamurthy Sriramesh -- Current key global players. Leading an ethical industry: local and global professional public relations associations / Margalit Toledano and David McKie -- The development and challenges of global public relations agencies / Donald K. Wright -- State capture and the demise of Bell Pottinger: misusing public relations to shape future Kakistocracies / Ronel Rensburg -- Exploring the complexity of global strategic communication practice in government: the case of the Canadian Federal Government / Fraser Likely -- Global public sector and political communication / Vilma Luoma-aho, Maria-Jose Canel, and Karen Sanders -- The European Union and its public relations: context, actions, and challenges of a supranational polity / Chiara Valentini -- NATO and its communication in the 21st century / Barbora Maronkova -- A new public relations for corporations in the world of hyper-globalization / Takashi Inoue -- Powerful families, powerful influences: family-owned enterprises and public relations in Asia / Ganga S. Dhanesh and Flora Hung-Baesecke -- The global public relations strategies of the "hacktivist" group anonymous / Kara Alaimo -- Terrorism and global public relations / Jesper Falkheimer -- The global public relations of failed states / Greg Simons |
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Current issues relevant to global public relations. Internal communication with a global perspective / Ana Tkalac Vercic -- Global interdependence and risks: management and communication / Robert L. Heath -- Global crisis communication / W. Timothy Coombs and An-Sofie Claeys -- The management and practice of public affairs in a global context / Craig S. Fleisher -- Linking public relations and public diplomacy: creating a new cadre of public and corporate diplomats / roger Hayes -- Public relations and the concept of 'nations within nations': the case of bullfighting in multicultural Spain / Jordi Xifra and Krishnamurthy Sriramesh -- Climate change imperatives for global public relations: Who pays and who cares? / Judy Motion -- Character assassination and reputation management in the context of mediated complexity / Sergei A. Samoilenko -- Crowdfunding: from global financial crisis to global financial communication / Mai Anh Doan and David McKie -- Public relations, political communication and agenda setting: the rise of the micro-propaganda machine / Thomas Stoeckle and Jonathan Albright -- The role of pubic relations in the global battle for hearts and minds: from (Liberal) "democracy promotion: to the promotion of "illiberal democracy" / Ryszard Lawniczak |
| Summary |
"In its third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays on the intersection of public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. An essential resource for students and researchers of public relations, strategic communication, and international communication"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on print version record and CIP data provided by publisher |
| Subject |
Intercultural communication -- Handbooks, manuals, etc.
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Public relations -- Cross-cultural studies -- Handbooks, manuals, etc
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BUSINESS & ECONOMICS / Public Relations.
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BUSINESS & ECONOMICS -- Public Relations.
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Intercultural communication.
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LANGUAGE ARTS & DISCIPLINES / Communication.
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Public relations.
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| Genre/Form |
Handbooks and manuals.
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| Form |
Electronic book
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| Author |
Sriramesh, Krishnamurthy, editor.
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Verčič, Dejan, editor.
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| LC no. |
2019050304 |
| ISBN |
0203889371 |
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1315173298 |
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1351700391 |
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1351700405 |
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1351700413 |
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9780203889374 |
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9781315173290 |
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9781351700399 |
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9781351700405 |
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9781351700412 |
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