| Description |
1 online resource (xv, 356 pages) : illustrations |
| Contents |
PART I. Introduction: conceptualising and theorising brands and branding geographies -- 1. Introduction: Brands and branding geographies -- 2. Of places and brands -- 3. Brands: Boundary method objects and media space -- PART II. Brands and branding geographies: goods, services and knowledges -- 4. Brands in the making: a life history approach -- 5. The making of place: consumers and place-affiliated brands -- 6. Sports equipment: mixing performance with brands--the role of the consumers -- 7. Consumer capitalism and brand fetishism: the case of fashion brands in Bulgaria -- 8. Sensing brands, branding scents: on perfume creation in the fragrance industry -- 9. Constructing brands from the outside? Brand channels, cyclical clusters and global circuits -- 10. The making and recontextualizing of 'competitiveness' as a knowledge brand across different sites and scales -- PART III. Brands and branding geographies--spaces and places -- 11. Branding Hoxton: cultural landscapes of post-industrial London -- 12. Branding provincial cities: the politics of inclusion, strategy and commitment -- 13. Design activism meets place-branding: reconfiguring urban representation and everyday practice -- 14. Place branding and cooperation: Can a network of places be a brand? -- 15. Branding a Roman frontier in the twenty-first century -- 16. Packaging political projects in geographical imaginaries: the rise of nation branding -- 17. Beyond the nation brand: the role of image and identity in international relations -- PART IV. Conclusions -- 18. Creativity, brands, finance and beyond: notes towards a theoretical perspective on city branding -- 19. Conclusions: brands and branding geographies |
| Summary |
This collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. The contributors present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and visual analytics--From publisher |
| Bibliography |
Includes bibliographical references (pages 338-340) and index |
| Notes |
Print version record |
| Subject |
Branding (Marketing)
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Brand name products.
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Globalization.
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branding.
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globalism.
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BUSINESS & ECONOMICS -- Industries -- Retailing.
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BUSINESS & ECONOMICS -- Marketing -- Direct.
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TRAVEL -- Shopping.
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Brand name products
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Branding (Marketing)
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Globalization
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Marknadsföring.
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| Genre/Form |
dissertations.
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Academic theses
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Academic theses.
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Thèses et écrits académiques.
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| Form |
Electronic book
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| ISBN |
9780857930842 |
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0857930842 |
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1283255308 |
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9781283255301 |
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