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Book Cover
E-book
Author Tassabehji, Rana

Title Applying e-commerce in business / Rana Tassabehji
Published London : Sage, 2003

Copies

Description 1 online resource (ix, 325 pages) : color illustrations
Contents Cover; Contents; Preface; Introduction; Chapter 1 -- Introduction to e-commerce; Chapter 2 -- The technology; Chapter 3 -- Elements of e-commerce: applications; Chapter 4 -- Security and e-commerce; Chapter 5 -- E-business models; Chapter 6 -- From dot com to dot bomb; Chapter 7 -- Public policies and legal issues; Chapter 8 -- The impact of 'e' on economic and management thinking; Conclusions; Chapter 9 -- To the future and beyond; Index; Appendicies; Appendix 1: OSI Reference Model; Appendix 2: Select Committee on Public Accounts 'First Report'
Summary Applying e-commerce in Business provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often-contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Electronic commerce.
Business.
businesses (business enterprises)
business (commercial function)
BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
BUSINESS & ECONOMICS -- Marketing -- Multilevel.
BUSINESS & ECONOMICS -- Mail Order.
BUSINESS & ECONOMICS -- Marketing -- Direct.
BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
Business
Electronic commerce
E-commerce.
Form Electronic book
ISBN 9781412933599
1412933595
9780761948742
0761948740
9780761948759
0761948759
9781446223017
1446223019
Other Titles Applying ecommerce in business