| Description |
1 online resource (xii, 244 pages) : illustrations (some color) |
| Contents |
Fashion rising. The birth of fashion entrepreneurship (1845-1895) -- Fashion, art, and beauty (1895-1914) -- Fashion diffusion. Fashion amid war and depression (1914-1945) -- The golden age of haute couture (1945-1959) -- The changing face of the fashion business (1960s onward) -- Fashion entrepreneurship : theory and practice. Building the fashion firm : entrepreneurial capabilities for fashion business success -- The fashion entrepreneurship model : dynamics creating sustainable competitive advantage -- Fashion business models : entrepreneurial drivers, opportunities, and challenge |
| Summary |
"Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world's influential brands. It shows how successive generations of entrepreneurs built and developed the brands, democratising access to fashion brands throughout the world. This book analyses the careers of the greatest fashion entrepreneurs from the 19th century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today's rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Neri Karra is a fashion business consultant, speaker, and author. She holds a PhD in Management Science from the University of Cambridge. She has served on the faculty of leading educational institutions including the London School of Economics, Imperial College London, London College of Fashion, the Royal College of Art, and IESEG School of Management. She is currently an Entrepreneurship Expert at Said Business School, University of Oxford. A fashion entrepreneur and founder of her own global luxury leather goods brand, Neri consults for emerging and established fashion designers and entrepreneurs, including the British Fashion Council and its designers |
|
Description based on online resource; title from digital title page (Taylor & Francis, viewed November 30, 2022) |
| Subject |
Clothing trade -- History
|
|
Fashion designers -- History
|
|
BUSINESS & ECONOMICS / Industries / Textile Industry
|
|
BUSINESS & ECONOMICS / Entrepreneurship
|
|
Clothing trade
|
|
Fashion designers
|
| Genre/Form |
History
|
| Form |
Electronic book
|
| LC no. |
2021027868 |
| ISBN |
9781315458779 |
|
1315458772 |
|
1315458756 |
|
9781315458748 |
|
1315458748 |
|
9781315458762 |
|
1315458764 |
|
9781315458755 |
|
