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Book Cover
Author Darnell, Roger, author.

Title The communications consultant's master plan : leveraging public relations expertise for client and personal success / Roger Darnell
Published New York, NY : Routledge, 2022
Online access available from:
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Description 1 online resource
Summary "This volume builds on Roger Darnell's The Communications Consultant's Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry. Going beyond the basics of a communications consulting business, this book parses and distils the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up through to succession. It discusses essential topics including: The business of running a PR agency, with emphasis on landing clients and honing expertise to remain exceptional Advanced PR practices including investor relations and strategic planning Agency expansion, addressing growth and exit strategies Working PR professionals, entrepreneurs, and students and recent graduates will appreciate high-level insights from a seasoned business owner, as well as templates for proposals, campaign planning, and more. Read with The Communications Consultant's Foundation or on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels"-- Provided by publisher
Bibliography Includes bibliographical references and index
Notes Roger Darnell is an author, communications consultant, publisher, and speaker. Already central to billions of positive media impressions worldwide, his ambitious collaborations with entrepreneurs and media luminaries continue soaring to new heights
Description based on print version record and CIP data provided by publisher; resource not viewed
Subject Public relations consultants.
Public relations.
BUSINESS & ECONOMICS / Industries / Media & Communications Industries
BUSINESS & ECONOMICS / Public Relations
Public relations consultants.
Public relations.
Form Electronic book
LC no. 2021029299
ISBN 100048565X