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Book Cover
E-book

Title Consumer behavior / Felix Saito, editor
Published New York : Nova Science Publishers, [2009]

Copies

Description 1 online resource
Contents Ch. 1. Relationship between corporate and individual environmental responsibility / Rajiv K. Kashyap and Easwar S. Iyer and Bob/ 'Subhabrata' Bannerjee -- Ch. 2. Japanese olive oil consumer behaviour : a conjoint analysis approach / Mtimet Nadhem and Kashiwagi Kenichi and Zaibet Lokman and Masakazu Nagaki -- Ch. 3. Assessing kitchen purchase behaviour among families using correspondence analysis / Roberto Furlan and Anna Claudia Pellicelli and Roberto Corradetti -- Ch. 4. Consumer behavior, trust of information, and risk perception of food safety events / Sayed Saghain and Jonathan D. Shepherd -- Ch. 5. Sustainable food consumption, involvement and knowledge : an application of the theory of planned behaviour / Iris Vermeier -- Ch. 6. Consumers and purchases of health products over the Internet / Joshua Fogel -- Ch. 7. Are chat rooms replacing conventional communities? / Aviv Shoham -- Ch. 8. Evolutionary programming to simulate electricity market competition / Daniele Menniti and Anna Pinnarelli and Nicola Sorrentino -- Ch. 9. Consumers' preference for choice strategies examined in two task domains / Gesine E. Ziebarth and Xiao-Tian Wang -- Ch. 10. Medical-information consumers : comparing the characteristics of patients with COPD who recently visited their physicians and patients who visited a medical-information Website / Linda Casebeer and Joan Arata and Rachael Shillman and Andrew Sanchez -- Ch. 11. Materialism : an evolutionary perspective / Paul Rose and Kyle E. Conlon -- Ch. 12. Biased consumers' hypotheses on price-quality-relationships : influences of numerical anchors / Gunter Molz and Michael Gielnik and Ekkehard Stephan -- Short comm. A. Mobile learning : prediction of user behavior / means of the theory of reasoned action / Yu-Ru Lin and Yi-Fen Chen and Shu-Ting Chuang -- Short comm. B. Cost-benefit-associations : a powerful but understudied construct / Bernadette Kamleitner -- Short comm. C. Fairness perceptions and utility maximization / Irene Daskalopoulou -- Short comm. D. Purchasing illegal copies of movies' videos as an unethical consumer behavior: an Israeli study / Aviv Shoham, Ayalla Ruvio and Moshe Davidow
Bibliography Includes bibliographical references and index
Notes English
Description based on print version record
Subject Consumer behavior.
BUSINESS & ECONOMICS -- Consumer Behavior.
Consumer behavior
Form Electronic book
Author Saito, Felix
LC no. 2020677065
ISBN 9781617287725
1617287725