| Description |
1 online resource (vii, 373 pages) : illustrations |
| Contents |
Front Matter; Conjoint Analysis as an Instrument of Market Research Practice; Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price; Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data; A Comparison of Conjoint Measurement with Self-Explicated Approaches; Non-geometric Plackett-Burman Designs in Conjoint Analysis; On the Influence of the Evaluation Methods in Conjoint Design -- Some Empirical Results; Evolutionary Conjoint; The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis |
| Summary |
Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, choice simulators, and normative models for representing competitive actions and reactions |
| Analysis |
economie |
|
economics |
|
bedrijfswetenschap |
|
management science |
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marketing |
|
toegepaste statistiek |
|
applied statistics |
|
Management studies, Business Administration, Organizational Science (General) |
|
Economics (General) |
|
Management, bedrijfskunde, organisatiekunde (algemeen) |
|
Economie (algemeen) |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
|
Print version record |
| In |
Springer e-books |
| Subject |
Product management.
|
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Conjoint analysis (Marketing)
|
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New products.
|
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Marketing.
|
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Management.
|
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Marketing
|
|
marketing.
|
|
management.
|
|
statistics.
|
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BUSINESS & ECONOMICS -- Consumer Behavior.
|
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Conjoint analysis (Marketing)
|
|
New products.
|
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Product management.
|
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Affaires.
|
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Science économique.
|
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Economie de l'entreprise.
|
|
Conjoint analysis (Marketing)
|
|
New products
|
|
Product management
|
| Genre/Form |
Statistics
|
| Form |
Electronic book
|
| Author |
Gustafsson, Anders, 1964-
|
|
Herrmann, Andreas, 1964-
|
|
Huber, F. (Frank), 1965-
|
| LC no. |
2007934274 |
| ISBN |
9783540714040 |
|
3540714049 |
|
3540714030 |
|
9783540714033 |
|
9786611066802 |
|
6611066802 |
|
