Description |
1 online resource |
Contents |
Preliminaries; Contents; INTRODUCTION: "I CAN'T GET NO SATISFACTION!"; ONE: SPENDING: THE GREAT AMERICAN PASTIME; TWO: A FOUNDATION OF TRUST; THREE: CONTRACTS CUT BOTH WAYS; FOUR: DO YOUR DUE DILIGENCE; FIVE: COMMUNICATING YOUR MESSAGE; SIX: GETTING TO KNOW YOU; SEVEN: SPEAKING OF SHORCOMINGS, TRY RIGIDITY; EIGHT: GETTING TECHNICAL; NINE: TECHNOLOGICALLY ADVANCED; TEN: A SPIRITUAL BENT; ELEVEN: MAKING THE PURCHASE; TWELVE: PREVENTING IDENTITY THEFT; THIRTEEN: EFFECTIVE COMPLAINING; FOURTEEN: MOVING ON ... CAREFULLY; FIFTEEN: SAMPLE LETTERS AND OTHER NOTES ABOUT TECHNOLOGY |
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Sixteen: don't beat a dead horseconclusion: relationships are key; appendices; index |
Summary |
Don't accept shoddy goods or bad service! The author, who brings to his readers more than three decades of experience and consulting in the customer service field, addresses the other side of the counter the customer. He offers long-suffering consumers key tips on how to make effective complaints and how to turn problems into refunds, exchanges or improved service. Jack Burke is the president of Sound Marketing, a California-based firm that helps companies develop customer service departments, call centers and audio tools for customer service and sales support. He has held senior positions in t |
Notes |
Title from PDF cover (viewed February 27, 2007) |
Subject |
Consumer complaints.
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BUSINESS & ECONOMICS -- Consumer Behavior.
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BUSINESS & ECONOMICS -- Commercial Policy.
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Consumer complaints
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Form |
Electronic book
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ISBN |
9781563438202 |
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1563438208 |
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