| Description |
1 online resource : text file, PDF |
| Contents |
Part, I What is the problem? -- A systemic analysis of why agricultural markets fail -- chapter 1 Guatemala, where it all began / Lucas Simons -- chapter 2 What you eat impacts the world / Lucas Simons -- chapter 3 Reading and understanding behavior in systems / Lucas Simons -- chapter 4 Why do agricultural markets fail? / Lucas Simons -- part, II What is the solution? -- Introducing the practice of market transformation: a stepwise approach -- chapter 5 Phases of market transformation / Lucas Simons -- chapter 6 How does market transformation start? / Lucas Simons -- chapter 7 The first mover and competition phase / Lucas Simons -- chapter 8 The critical mass and institutionalization phase / Lucas Simons -- chapter 9 The level playing field phase / Lucas Simons -- chapter 10 Key questions about market transformation / Lucas Simons -- chapter 11 Ten examples of inspirational change-makers / Lucas Simons |
| Summary |
"By 2050, the world's population is estimated to grow to 10 billion. To feed everyone, we will have to double our food production, to produce more food in the next 40 years than in the whole of the last 6,000. Changing the Food Game shows how our unsustainable food production system cannot support this growth. In this prescient book, Lucas Simons argues that the biggest challenge for our generation can only be solved by effective market transformation to achieve sustainable agriculture and food production. Lucas Simons explains clearly how we have created a production and trading system that is inherently unsustainable. But he also demonstrates that we have reason to be hopeful - from a sustainability race in the cocoa industry to examples of market transformation taking place in palm oil, timber, and sugarcane production. He also poses the question: where next? Provocative and eye-opening, Changing the Food Game uncovers the real story of how our food makes it on to our plates and presents a game-changing solution to revolutionize the industry."--Provided by publisher |
| Subject |
Sustainable agriculture.
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Food industry and trade
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sustainable agriculture (discipline)
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BUSINESS & ECONOMICS -- Business Ethics.
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BUSINESS & ECONOMICS -- Motivational.
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BUSINESS & ECONOMICS -- Industries -- General.
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Food industry and trade
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Sustainable agriculture
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| Form |
Electronic book
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| ISBN |
9781351285643 |
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1351285645 |
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9781351285629 |
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1351285629 |
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