| Description |
1 online resource (xxx, 335 pages) |
| Series |
Sport in the global society |
|
Sport in the global society.
|
| Contents |
pt. 1. The sports industry: Sport in the late capitalist movement / David L. Andrews ; The sporting goods industry : from struggling entrepreneurs to national businesses to transnational corporations / George H. Sage ; Sports globalisation, the state and the problem of governance / Barrie Houlihan -- pt. 2. The public sector and the commercialisation of sport: Government subsidisation of Canadian professional sport franchises : a risky business / David Whitson, Jean Harvey and Marc Lavoie ; Private control of a civic asset : the winners and losers from North America's experience with four major leagues for professional team sport / Mark Rosentraub ; Partnerships between local government sport and leisure departments and the commercial sector : changes, complexities and consequences / Lucie Thibault, Lisa M. Kikulis and Wendy Frisby -- pt. 3. The commercialisation of "amateur" sport / Piercing the veil of amateurism : commercialisation, corruption and US college sports / Ellen J. Staurowsky ; Strategic responses to institutional pressures for commercialisation : a case study of an English Rugby Union club / Danny O'Brien and Trevor Slack ; Commercialisation of the modern Olympics / Tara Magdalinski and John Nauright -- pt. 4. Television and the commercialisation of sport: Media sport, globalisation and the challenges to commercialisation : sport advertising cultural resistance in Aotearoa/New Zealand / Steven J. Jackson, Andrew Grainger and Richard Batty ; Televised sport in a global consumer age / Michael Silk ; Media ownership of teams : the latest stage in the commercialisation of team sports / Bill Gerrard -- pt. 5. Sport sponsorship: "Money for nothing and your cheques for free?" : a critical perspective on sport sponsorship / Trevor Slack and John Amis ; Spectator sport's strange bedfellows : the commercial sponsorship of sporting events to promote alcohol, tobacco and lotteries / Stephen R. McDaniel, Daniel S. Mason and Lance Kinney ; Let the market decide : sport sponsorship and its implications for moral autonomy / Michael K. Mauws |
| Summary |
Sport has become increasingly commercialised and there are many examples of close links that have developed between sport and business. This collection examines five of them in a global context |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
|
English |
|
digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL |
|
Print version record |
| Subject |
Sports -- Economic aspects.
|
|
Sports -- Social aspects
|
|
BUSINESS & ECONOMICS -- Industries -- Park & Recreation Management.
|
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Sports -- Economic aspects
|
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Sports -- Social aspects
|
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Kommerzialisierung
|
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Sport
|
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Sportökonomie
|
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Vercommercialisering.
|
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Economische aspecten.
|
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Sport.
|
| Form |
Electronic book
|
| Author |
Slack, Trevor, 1948-2016
|
| LC no. |
2004050837 |
| ISBN |
0203494261 |
|
9780203494264 |
|
1351859099 |
|
9781351859097 |
|
1135764352 |
|
9781135764357 |
|
1280167866 |
|
9781280167867 |
|
1135764344 |
|
9781135764340 |
|
