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Book Cover
E-book
Author Savar, Avi, 1973-

Title Content to commerce : engaging consumers across paid, owned and earned channels / Avi Savar
Published Hoboken, New Jersey : Wiley, 2013

Copies

Description 1 online resource
Contents About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question
Summary Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively-ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to
Bibliography Includes bibliographical references and index
Notes Print version record and CIP data provided by publisher
Subject Social marketing.
Internet marketing.
BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
BUSINESS & ECONOMICS -- Mail Order.
BUSINESS & ECONOMICS -- Marketing -- Direct.
BUSINESS & ECONOMICS -- Marketing -- Multilevel.
BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
Internet marketing
Social marketing
Online-Marketing
Content Management
Form Electronic book
LC no. 2013005654
ISBN 9781118526170
1118526171
9781118526460
1118526465
9781118526293
1118526295
9781118660614
1118660617