| Description |
1 online resource (xxv, 382 pages) : illustrations |
| Contents |
Section I. Design Web Strategy: Chapter I. Using Patterns for Engineering High-Quality E-Commerce Applications / Pankaj Kamthan, Hsueh-Ieng Pai -- Chapter II. Informing Industry via Academic Research in ICT Skill and Capability Development / Krassie Petrova, Dawn Medlin -- Chapter III. The Impact of New Trends in the Delivery and Utilization of Enterprise ICT on Supplier and User Organizations / Jiri Vorisek, George Feuerlicht -- Chapter IV. Enterprise 2.0: Collaboration and Knowledge Emergence as a Business Web Strategy Enabler / Javier Soriano [and others] -- Chapter V. Customer Relationship Management (CRM): An In-Depth Analysis / Mahesh Raisinghani [and others] -- Chapter VI. Different Web Strategies for Different E-Marketplaces / L. Geppert |
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Section II. Aligning Web Strategy to Corporate Strategy: Chapter VII. Trends of Web Services Adoption: A Synthesis / Vincent C. Yen -- Chapter VIII. Web & RFId Technology: New Frontiers in Costing and Process Management for Rehabilitation Medicine / Massimo Memmola, Giovanna Palumbo, Mauro Rossini -- Chapter IX. The Web Strategy Development in the Automotive Sector / Massimo Memmola, Alessandra Tzannis -- Chapter X. Adaptive Mobile Web Browsing Using Web Mining Technologies / Wen-Chen Hu [and others] -- Chapter XI. Integration of Public University Web Sites and Learning Management Systems / Bernard Ostheimer, Axel C. Schwickert -- Chapter XII. Innovating through the Web: The Banking Industry Case / Chiara Frigerio |
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Section III. Applications of Web Strategy: Chapter XIII. An Action Research Case Study of the Facilitators and Inhibitors of E-Commerce Adoption / Orla Kirwan, Kieran Conboy -- Chapter XVI. Acceptance of the Mobile Internet as a Distribution Channel for Paid Content in Germany / Svenja Hagenhoff [and others] -- Chapter XV. Information Quality Satisfaction of Communication Portals: A Study of Central Cyber Government Office (CCGO) of the Hong Kong Government / Kevin K.W. Ho -- Chapter XVI. The Evaluation of IT Investments through Real Options / Maria Alice Frontini, Fernando José Barbin Laurindo -- Chapter XVII. Strategic Use of the Internet and Organizational Structure for E-Business: "Celta" Case at GM Brazil / Silvia Novaes Zilber -- Chapter XVIII. On the Use of Soft Computing Techniques for Web Personalization / G. Castellano, A.M. Fanelli, M.A. Torsello |
| Summary |
"This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher |
| Bibliography |
Includes bibliographical references (pages 340-370) and index |
| Notes |
Print version record |
| Subject |
Information technology -- Management.
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Electronic commerce.
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Internet.
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Internet
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Internet.
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BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
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BUSINESS & ECONOMICS -- Marketing -- Multilevel.
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BUSINESS & ECONOMICS -- Mail Order.
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BUSINESS & ECONOMICS -- Marketing -- Direct.
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BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
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Electronic commerce.
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Information technology -- Management.
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Internet.
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| Form |
Electronic book
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| Author |
Al-Hakim, Latif, 1946-
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Memmola, Massimo.
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| ISBN |
9781605660257 |
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1605660256 |
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