| Description |
1 online resource (288 p.) |
| Series |
Routledge Research in Sport, Culture and Society Series |
|
Routledge Research in Sport, Culture and Society Series
|
| Contents |
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- List of contributors -- 1. Introduction: Motorsport in the 21st Century -- Trends and Tendencies -- PART I: The Motorsport Sector -- 2. Formula 1 in the Gulf Region: The Fast and the Furious -- 3. Governance Controversies and Financial Mismanagement in Motorsport -- 4. When Institutional Capital Flows into Motorsport: From Leagues to Teams -- 5. The Business of Motorsports in China: From Shanghai to Every Emerging City? -- PART II: The Operating Environment |
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6. Formula One and Environmental Sustainability: Changes, Shifts, and Future Challenges in Motorsport -- 7. Cultural Traditions and Contemporary Pressures: The Path Ahead for the FIA World Rally Championship -- 8. Motorsport Racing to Save the Planet: The Business Model of Extreme E -- 9. Events on the Edge: Values of Motorcycle Racing, Its Past and Future at the Isle of Man -- PART III: Social Responsibility -- 10. The Prospect of Societal Duties in Motorsport: Racing for Humanity? -- 11. Gendered Representations in Motorsports and the Case of the F1 Grid Girls: Looking Back, Looking Forward |
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12. What Initiatives May Help Women in Motorsport? A Commentary Essay -- 13. Processes of Greenwashing, Virtue Signalling, and Sportwashing in Contemporary Formula One: Formula Façade? -- 14. Twitter Activism (or Lack of It) during the Saudi Arabian Formula E Motorsport Races in 2018 and 2019: Does Anybody Care? -- 15. Fighting on Twitter: How Online Trolling Affects Offline Diversity, Equity, and Inclusion in Motorsport Sponsorship -- PART IV: Digital and Technology -- 16. The Gamification of Formula One -- 17. A Convergent Approach to Motorsport Digital Video Content and Data: Gaining Traction |
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18. Autonomous Racing as the Future of Motorsport: An Empirical Investigation of the Attractiveness of Autonomous Car Racing for Generation Z Spectators -- 19. Future Growth of Formula E: Reinforcing Spectators' Sensory Experience through Sonic Branding -- Index |
| Summary |
This book takes stock of the position of motorsport in the 21st century and considers how it will continue to influence sport business, politics, and society in the future |
| Notes |
Description based upon print version of record |
| Subject |
Automobile racing -- Economic aspects
|
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Automobile racing -- Marketing
|
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Automobile racing -- Management
|
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Automobile industry and trade.
|
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Sports sponsorship.
|
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Automobile industry and trade
|
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Automobile racing -- Economic aspects
|
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Sports sponsorship
|
| Form |
Electronic book
|
| Author |
Chadwick, Simon
|
| ISBN |
9781000899382 |
|
1000899381 |
|
