| Description |
1 online resource (xxiii, 360 pages) : illustrations |
| Contents |
Agnelli Family Tree; Timeline; Prologue; Part I: The Power of a Family; Chapter 1: The Scattered Pieces; Chapter 2: A Dynasty Is Born; Chapter 3: From Salad to Skinny-Dipping; Chapter 4: Gianni Agnelli, King of a Republic; Chapter 5: A Lament like a River; Chapter 6: Only One Person Rules at a Time; Chapter 7: The Wedding of the Year; Part II: The Power of an Individual; Chapter 8: Unfixable Fiat; Chapter 9: Running on Empty; Chapter 10: You Deal with It, and You Move On |
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Chapter 11: Sergio Marchionne's Two-Billion-Dollar Bet; Chapter 12: A Completely Different Beast; Part III: The Power of a Government; Chapter 13: Skin in the Game; Chapter 14: The Spirit of Ubuntu: I See You; Chapter 15: Sixteen Models in 14 Months; Epilogue; Notes; Acknowledgments; About the Author; Index |
| Summary |
"The fascinating story of a century-old automobile dynasty Fiat is one of the world's largest automakers, but when it made headlines by grabbing control of a bankrupt Chrysler in 2009 it was unknown in the U.S. Fiat's against-all-odds swoop on Chrysler--masterminded by Sergio Marchionne, the Houdini-like manager who saved Fiat from its own near-collapse in 2005 - has made the automaker one of the most unlikely winners of the financial crisis. Mondo Agnelli is a new book that looks at the chain of unpredictable events triggered by the death of Gianni Agnelli in 2003. Gianni, the charismatic, silver-haired power broker and style icon, was the patriarch who had lead the company founded by his grandfather in 1899. But Gianni's own son had committed suicide. Without a mature heir, the dynasty and Fiat were rudderless. Backed by Gianni's closest advisors, his serious, shy, and determined grandson John plucked Marchionne from obscurity. Together, they saved the family company and, inadvertently, positioned Fiat as a global trailblazer when the global storm hit. A classic story of ingenuity and hard work, the book portrays a business dynasty that triumphed over adversity and family tragedy because of its own smarts, sweat, and ability to bend the rules A an engaging tale for those interested in the stories behind the economic crash, the book contains never-before reported material about how Fiat succeeded in making Chrysler profitable where both Daimler AG and Cerberus, its previous owners, had failed. A story for a wide audience, from car buffs, business readers, lovers of Italy, and anyone fascinated by the lifestyle of Europe's most glamorous industrial dynasty, this book tells the tale of how Fiat achieved the seemingly impossible -- turning around an American automotive icon everyone else had given up for dead."-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
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Print version record |
| Subject |
Agnelli family.
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| SUBJECT |
Agnelli family fast |
| Subject |
Fiat (Firm) -- History
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| SUBJECT |
Fiat (Firm) fast |
| Subject |
Businessmen -- Italy
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Automobile industry and trade -- Italy
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BUSINESS & ECONOMICS -- Industries -- Service.
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Automobile industry and trade
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Businessmen
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Italy
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| Genre/Form |
History
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| Form |
Electronic book
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| ISBN |
9781118221969 |
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1118221966 |
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9781118236116 |
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1118236114 |
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1283402017 |
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9781283402019 |
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9786613402011 |
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661340201X |
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