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Book Cover
Author Mann, Charles C.

Title The aspirin wars : money, medicine, and 100 years of rampant competition / by Charles C. Mann and Mark L. Plummer
Edition First edition
Published New York : Knopf, 1991


Location Call no. Vol. Availability
 W'PONDS  381.456153137 Man/Awm  AVAILABLE
Description viii, 420 pages : illustrations ; 25 cm
Summary The history of competition in the aspirin industry
Analysis Aspirin Marketing History
Bayer AG
Farbenfabriken Bayer Aktiengesellschaft
Farbenfabriken vorm. Friedrich Bayer & Co
Nonsteroidal anti-inflammatories
Overseas item
Pharmaceutical industry
Notes Includes index
Bibliography Includes bibliographical references (pages [347]-404) and index
Subject Bayer AG.
Farbenfabriken Bayer Aktiengesellschaft.
Farbenfabriken vorm. Friedrich Bayer & Co.
Aspirin -- Marketing -- History.
Aspirin -- history.
Aspirin -- economics.
Drug Industry -- economics.
Drug Industry -- trends.
Author Plummer, Mark L.
LC no. 90028735
ISBN 0394578945