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E-book

Title The Cult of the Luxury Brand : Inside Asia's Love Affair with Luxury
Published Nicholas Brealey Pub. 2006

Copies

Description 1 online resource
Contents Cover -- TOC36;Contents -- Introduction58; Wear Your Success -- Part I58; How and Why -- CH36;158; A Love Affair with Luxe -- CH36;258; Finding Meaning in an LV Bag -- Part 258; What and Where -- CH36;358; Japan58; An Insatiable Yen -- CH36;458; Hong Kong and Taiwan58; Yin and Yang -- CH36;558; China58; From Mao Suits to Armani -- CH36;658; South Korea58; Indebted to Luxury -- CH36;758; Single45;Season Sisters58; Singapore44; Malaysia44; Thailand44; Indonesia44; and the Philippines -- CH36;858; India58; The Next China63; -- Part 358; Behind the Cult -- CH36;958; How the Cult Is Created -- CH36;1058; Advent of the Genuine Fakes -- CH36;1158; The Future of Luxury -- Notes -- Acknowledgments -- IDX36;Index -- Last Page
Summary This is a new and updated edition of this acclaimed first business book on the powerful, simple yet subtle approach to positive change in people, teams and organisations. Used around the world by a wide range of people, professions and organisations, the first edition has now sold nearly 10,000 copies and been translated into 7 languages. Including new chapters reflecting the increasing importance of coaching and the solutions focus movement in the business environment, this wide-ranging book is filled with all the most important ideas, case examples and practical tips for managers, facilitators and consultants. Proven in many fields and with a distinguished intellectual heritage, "The Solutions Focus" provides a simple and direct route to progress in your organisation. It focuses on: solutions - not problems; in between: the action is in the interaction; make use of what's there; possibilities - past, present and future; and language. Every case is different. The trouble with traditional approaches to people problems is that they assume a straightforward relationship between cause and effect, between a problem and its solution. A solutions-focused approach sidesteps the search for the causes of a problem and heads straight for the solution, showing you how to envisage your preferred future and quickly takes steps forward. The authors present a set of practical techniques, including specific forms of questioning that lead to immediate action and results. They show how to identify what is working in your organisation and amplify it to make useful changes; to focus on what is possible rather than what is intractable and how to be solution focused, not solution forced
Subject Brand name products -- Social aspects -- Asia
Luxuries -- Social aspects -- Asia
Branding (Marketing) -- Asia
Social status -- Asia
Social classes -- Asia
Brand name products -- Social aspects.
Branding (Marketing)
Luxuries -- Social aspects.
Social classes.
Social status.
Asia.
Form Electronic book
Author McKergow, Mark.
ISBN 1281024643
9781281024640