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Book Cover
Book
Author Temporal, Paul.

Title Asia's star brands / Paul Temporal
Published Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2006

Copies

Location Call no. Vol. Availability
 MELB  658.827095 Tem/Asb  AVAILABLE
Description xvi, 301 pages : illustrations ; 23 cm
Summary "Asia's Star Brands offers a unique insight into the world of branding in Asia. Whilst Asia continues to thrive, its companies have often lagged behind in the global branding scene. But times are changing, and this book highlights how Asian organizations are responding to the challenge through the study of more than 30 cases throughout the region."--BOOK JACKET
Notes Includes index
Bibliography Includes bibliographical references and index
Subject Brand name products -- Asia.
Brand name products -- Asia -- Case studies.
Genre/Form Case studies.
LC no. 2006296000
ISBN 0470821566